Report updated Mar 27, 2026
Lose It! – Calorie Counter
v18.2.102Individuals seeking a simplified, data-driven approach to weight loss, ranging from beginners needing guidance to experienced users tracking specific macros and health metrics.
What Is Lose It! – Calorie Counter?
Launched Nov 21, 2008
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
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Key Features
Uses image recognition technology to identify food and log meals via a photo.
Allows users to log meals by speaking naturally into the phone.
Integrated tool to set and monitor fasting schedules alongside food intake.
Quickly log packaged foods by scanning their barcodes.
Integrates with major wearables and health platforms like Fitbit, Garmin, and Apple Health.
Fundamental tracking of calories, protein, carbs, fats, and other nutrients.
Access to social groups and friend connections for motivation.
Recent User Sentiment iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate effective weight loss tool and ease of use, but report negative ui/ux updates and aggressive monetization & paywalling.”
What Users Love
I used it once a few years ago and lost 100 pounds.
Literally the ONLY app/tool/plan that has brought me success in losing the 60lbs I've been trying to lose for 15 years!
This app is super easy to use I love it!!
It’s awesome. One thing I love is that the food and items are so easy to look up and record
Pain Points
Changes to searching for foods are terrible. It’s so much slower to find and add foods
The new layout is simplistic and annoying. The 'dense' layout as they called it was actually full of information
I used Lose It for years, and the free version was enough... now you have to pay for those features
It’s a free trial, will only tell you this after a lengthy on boarding process, waste of time.
High confidence · 99 reviews available
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Grossing | #11 | |
| Free | #25 | ▲8 |
Pros and Cons
Pros
- Massive, established food database (56M+ items).
- Strong brand authority and proven weight loss efficacy.
- Advanced AI-driven logging (Voice/Photo) reduces user friction.
- Robust integration ecosystem with major wearables.
Cons
- Recent UI/UX updates have alienated long-term users.
- Aggressive paywalling causing user frustration.
- Ad-heavy experience even for some premium users.
- Declining sentiment trend.
Market Outlook
Growth Opportunities
- Capitalize on UI/UX dissatisfaction to win over churned users.
- Offer a more transparent, value-focused subscription model.
- Expand into niche metabolic health tracking.
- Improve information density to appeal to power users.
Market Threats
- High risk of user migration to competitors.
- Increasing competition from AI-native health apps.
- Negative App Store reviews impacting organic acquisition.
- Potential for brand erosion due to aggressive monetization.
Key Takeaways
Lose It! – Calorie Counter is a divisive health & fitness app that is available. With a 4.7/5 rating from 919.1K reviews, it receives mixed feedback from users. Users particularly appreciate effective weight loss tool, though negative ui/ux updates remains a common concern.
Best for: Individuals seeking a simplified, data-driven approach to weight loss, ranging from beginners needing guidance to experienced users tracking specific macros and health metrics.
App Details & Pricing
Model: subscription
Uses a freemium model that gates convenience features (AI/Photo logging) and advanced health metrics behind a subscription to drive recurring revenue.
iOS Version
18.2.102
Android Version
18.1.804
Release Date
Nov 21, 2008
iOS Price
Free
Android Price
Free
Developer
FitNow