Report updated Apr 18, 2026

Overview · Full Intel report in progress

Calorie Counter - EasyFit Pro is an established health & fitness app that is free with in-app purchases. With a 4.4/5 rating from 94.5K reviews, it shows polarized user reception.

What is Calorie Counter - EasyFit Pro?

EasyFit Pro is a Health & Fitness app designed to help users track nutrition, exercise, and weight loss progress. It distinguishes itself by emphasizing local data storage and privacy, avoiding third-party data collection or intrusive permissions.

Current Momentum

v3.7

- Improved the ability for google play services to download barcode scanner module. - Selecting a date from the streak card, will now highlight the circle that represents that selected date. - Android 15 compatibility. - SDK updates.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Health & Fitness
#43
NEW

Rating Pulse 🇺🇸

What makes this app unique?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Food and Exercise TrackingStandard

Users can log meals and physical activities using a database of over 1,500 default items or by creating custom entries.

Data VisualizationStandard

The app provides animated and zoomable statistics to monitor weight loss, exercise duration, and macronutrient intake.

Privacy-First ArchitectureStandard

All user data is stored locally on the device, with no permissions required for location or contact access.

Customizable Macro GoalsStandard

Users can set and track personalized daily macronutrient percentage targets.

How much does it cost?

Freemium

Who Built It?

Mario Herzberg app icon 1
Mario Herzberg app icon 2
Mario Herzberg app icon 3
Mario Herzberg app icon 4

Mario Herzberg

(1.8K)

Providing privacy-focused health and habit-tracking tools that prioritize local data storage over cloud-based tracking.

Portfolio

4

Apps

Free 1Paid 2
Health & Fitness100%

Who is Mario Herzberg?

Mario Herzberg has established a distinct market position by prioritizing a 'privacy-first' architecture, utilizing local-only data storage rather than the cloud-sync models common in the Health & Fitness category. This technical choice serves as a primary moat, attracting a specific user segment that is wary of third-party data harvesting and intrusive app permissions. The portfolio currently operates in a maintenance phase, relying on the established reputation of its flagship calorie and sobriety trackers rather than aggressive new feature rollouts or portfolio expansion.

Who is Mario Herzberg for?

  • Privacy-conscious individuals seeking self-managed tools for weight loss
  • Smoking cessation
  • Or sobriety without third-party data exposure
Zombie

Portfolio momentum

The portfolio is in a maintenance state with 0 releases in the last 6 months and 2 out of 3 apps currently categorized as abandoned.

Active apps · 0Abandoned · 2

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Calorie Counter - EasyFit Pro?

How's The Health & Fitness Market?

How does it evolve in the Health & Fitness market?

ChartRankChange
iOSPaid#43NEW

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Calorie Counter - EasyFit Pro

Key Takeaways

While the app offers a robust, privacy-centric feature set for fitness tracking, user feedback highlights potential usability challenges and concerns regarding support accessibility.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Calorie Counter - EasyFit Pro, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Calorie Counter - EasyFit Pro Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/intel-report/health-fitness/com-herzbergdevelopment-easyfit-calorie-counter-pro

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