Natural Cycles Fertility App
v5.7.1Women over 18 seeking a scientifically-backed, non-hormonal, and non-invasive alternative to traditional birth control.
What Is Natural Cycles Fertility App?
Launched Dec 17, 2013
Updated Mar 2026
What users think
Media Gallery
Key Features
Uses personalized body temperature data to identify fertile and non-fertile days with clinical precision.
Five distinct modes covering birth control, planning pregnancy, following pregnancy, postpartum, and perimenopause.
Syncs with Oura Ring and Apple Watch (Series 8+) for automated, overnight temperature measurement.
Recent User Sentiment
“Recent user voice shows a mixed sentiment. Users appreciate effectiveness for cycle tracking, but report subscription pricing and value.”
What Users Love
It’s effective and easy to use.
I’ve been using natural cycles for over 3 years now, and it has never failed me!
Pain Points
Subscription price increase by over 50% is absolutely ridiculous.
For the price it is a scam.
High confidence · 99 reviews available
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Grossing | #32 | ▼1 |
Pros and Cons
Pros
- FDA-cleared status
- Seamless wearable integration
- Strong brand trust in non-hormonal health
Cons
- High subscription pricing
- Poor billing/cancellation transparency
- Limited third-party health platform integration
Market Outlook
Growth Opportunities
- Expansion of insurance reimbursement
- Targeting the perimenopause demographic
- Community-driven retention features
Market Threats
- Native health app competition from Apple/Oura
- Regulatory scrutiny of billing practices
- Low-cost free alternatives
Key Takeaways
Natural Cycles Fertility App is a divisive health & fitness app that is available. With a 4.7/5 rating from 51.7K reviews, it receives mixed feedback from users. Users particularly appreciate effectiveness for cycle tracking, though subscription pricing and value remains a common concern.
Best for: Women over 18 seeking a scientifically-backed, non-hormonal, and non-invasive alternative to traditional birth control.
App Details & Pricing
Model: subscription
The app uses a strict subscription-only model to differentiate itself from 'free' competitors that monetize via data harvesting, positioning the fee as a privacy and medical-grade service cost.
iOS Version
5.7.1
Android Version
5.7.1
Release Date
Dec 17, 2013
iOS Price
Free
Android Price
Free
Developer
NaturalCycles Nordic AB