What Is Natural Cycles Fertility App?

Natural Cycles is a leading digital health platform providing FDA-cleared, hormone-free contraceptive tracking. By leveraging personalized basal body temperature data, it offers a scientifically-backed alternative to traditional hormonal birth control for women over 18. The app distinguishes itself through its medical-grade positioning and strict data privacy. While it maintains a strong market presence, ranking #32 in the US Health & Fitness category (Grossing), it faces significant user sentiment challenges due to aggressive pricing and billing friction.

What users think

Mixed
Effectiveness for Cycle Tracking
Subscription Pricing and Value... Show more

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Key Features

FDA-Cleared Contraception AlgorithmDifferentiator

Uses personalized body temperature data to identify fertile and non-fertile days with clinical precision.

Multi-Mode Fertility TrackingDifferentiator

Five distinct modes covering birth control, planning pregnancy, following pregnancy, postpartum, and perimenopause.

Wearable IntegrationDifferentiator

Syncs with Oura Ring and Apple Watch (Series 8+) for automated, overnight temperature measurement.

Recent User Sentiment

Mixed

Recent user voice shows a mixed sentiment. Users appreciate effectiveness for cycle tracking, but report subscription pricing and value.

What Users Love

Effectiveness for Cycle Tracking

It’s effective and easy to use.

I’ve been using natural cycles for over 3 years now, and it has never failed me!

Pain Points

Subscription Pricing and Value

Subscription price increase by over 50% is absolutely ridiculous.

For the price it is a scam.

High confidence · 99 reviews available

App Store Performance

ChartRankChange
Grossing#321
No ranking data for this selection.

Pros and Cons

Pros

  • FDA-cleared status
  • Seamless wearable integration
  • Strong brand trust in non-hormonal health

Cons

  • High subscription pricing
  • Poor billing/cancellation transparency
  • Limited third-party health platform integration

Market Outlook

Growth Opportunities

  • Expansion of insurance reimbursement
  • Targeting the perimenopause demographic
  • Community-driven retention features

Market Threats

  • Native health app competition from Apple/Oura
  • Regulatory scrutiny of billing practices
  • Low-cost free alternatives

Key Takeaways

Natural Cycles Fertility App is a divisive health & fitness app that is available. With a 4.7/5 rating from 51.7K reviews, it receives mixed feedback from users. Users particularly appreciate effectiveness for cycle tracking, though subscription pricing and value remains a common concern.

Best for: Women over 18 seeking a scientifically-backed, non-hormonal, and non-invasive alternative to traditional birth control.

App Details & Pricing

Model: subscription

Tiers:
Monthly subscription planAnnual subscription plan (includes free NC° Band)

The app uses a strict subscription-only model to differentiate itself from 'free' competitors that monetize via data harvesting, positioning the fee as a privacy and medical-grade service cost.

iOS Version

5.7.1

Android Version

5.7.1

Release Date

Dec 17, 2013

iOS Price

Free

Android Price

Free

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