Updated Mar 25, 2026

What Is FORM: Strength, Pilates, Gym?

FORM is a premium wellness platform that integrates strength training, Pilates, nutrition, and mindfulness into a single subscription. Led by influencer Sami Clarke, it targets women seeking a holistic approach to fitness, with a heavy emphasis on life-stage specific content like prenatal care and cycle syncing. It currently holds a strong market position as #56 Grossing in the US Health & Fitness category.

What users think

Thrilled
Workout Variety & Quality
Technical & Video Playback Issues... Show more

Media Gallery

Key Features

Expert-Led Multi-Disciplinary WorkoutsStandard

Access to a variety of workout styles including Strength, Pilates, Gym sessions, and Sculpt classes led by professional trainers.

Comprehensive Prenatal & Postnatal ProgramDifferentiator

A massive library of over 166 videos tailored to each trimester, including specific nutrition, stretching, and gym-based movements.

Cycle Syncing WorkoutsDifferentiator

Specific workout collections designed to align with the different phases of the menstrual cycle.

Holistic Nutrition & Grocery GuidesStandard

Nourishing recipes, meal plans, and anti-inflammatory food collections paired with downloadable grocery lists.

Recent User Sentiment

Thrilled

Recent user voice shows a thrilled sentiment. Users appreciate workout variety & quality and maternal & postpartum support, but report technical & video playback issues and lack of progress tracking.

What Users Love

Workout Variety & Quality

I love the variety of workouts from pilates, to sculpt, to strength training.

Maternal & Postpartum Support

The best workouts for a working mom I have ever found!

Pain Points

Technical & Video Playback Issues

The videos remained locked and continuously received an error.

Lack of Progress Tracking

It doesn’t show you the workouts you’ve already done and when.

High confidence · 99 reviews available

App Store Performance

ChartRankChange
Grossing#561
No ranking data for this selection.

Pros and Cons

Pros

  • High-quality production and aesthetic branding
  • Strong influencer-led community (Sami Clarke)
  • Deeply specialized prenatal and cycle-syncing content
  • Broad multi-device streaming support

Cons

  • Technical instability on Android platform
  • Lack of native progress tracking/gamification
  • High monthly entry price ($28)

Market Outlook

Growth Opportunities

  • Integration with wearable health data (Apple Health/Google Fit)
  • Expansion into live-streamed classes
  • In-app community social feed

Market Threats

  • Major competitors (Peloton/Alo) adding cycle-syncing features
  • Economic downturn affecting high-cost subscriptions
  • Churn due to lack of engagement features like tracking

Key Takeaways

FORM: Strength, Pilates, Gym is a thrilling health & fitness app that is available. With a 4.9/5 rating from 3.8K reviews, it thrills its users from users. Users particularly appreciate workout variety & quality, though technical & video playback issues remains a common concern.

Best for: Women seeking a holistic, all-in-one wellness solution that integrates high-intensity strength training with low-impact Pilates, nutrition, and specialized life-stage content like prenatal care.

App Details & Pricing

Model: subscription

Tiers:
7-day free trialMonthly subscription at $28/monthAnnual subscription at $144.99/year

The app uses a premium pricing model with a high monthly friction point ($28) to drive users toward the annual plan, which offers a significant discount of over 50%.

iOS Version

10.000.1

Android Version

10.001.1

Release Date

Sep 28, 2021

iOS Price

Free

Android Price

Free

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No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

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