Report updated Apr 24, 2026

Overview · Full Intel report in progress

Pet First Aid: is an established health & fitness app that is completely free. With a 4.6/5 rating from 1.2K reviews, it shows polarized user reception.

What is Pet First Aid:?

Pet First Aid is a mobile resource developed by the American Red Cross that provides emergency guidance for dog and cat owners. The app offers step-by-step instructions for urgent pet health issues and includes tools to locate veterinary care, aiming to assist owners during critical situations.

Current Momentum

v2.8 · 1mo ago

Active

Last updated 59d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Health & Fitness

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Emergency GuidanceStandard

Provides step-by-step instructions for managing urgent pet health symptoms and emergencies.

Veterinary FinderStandard

Includes tools to locate nearby veterinary hospitals and pet-friendly hotels.

Pet RecordsStandard

Allows users to store and access essential pet health records directly on their mobile device.

Species-Specific ContentStandard

Features a toggle interface to switch between first aid information tailored for dogs and cats.

How much does it cost?

Free

Who Built It?

American Red Cross

(114.5K)

Facilitating emergency preparedness and blood donation management for the American public. Providing critical health and safety resources through accessible mobile tools.

Portfolio

3

Apps

Free 2
Weather50%
Medical50%

Who is American Red Cross?

The American Red Cross leverages its massive institutional brand to bridge the gap between physical humanitarian services and digital user engagement. Their mobile strategy functions as a utility layer for their core operations, effectively digitizing the donor lifecycle and emergency response coordination. The primary moat is the integration of proprietary organizational data—such as blood drive locations and disaster alerts—which creates a high-trust, low-friction ecosystem that commercial competitors cannot replicate.

Who is American Red Cross for?

  • General public
  • Blood donors
  • Individuals seeking disaster preparedness
  • Pet first aid information
Active

Portfolio momentum

Released 8 updates across 3 apps in the last 6 months, with all top titles receiving updates within the last 30 days.

Last release · 22d agoActive apps · 3

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Pet First Aid:?

How's The Health & Fitness Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Pet First Aid:

Key Takeaways

While marketed as a life-saving emergency tool, user feedback highlights concerns regarding content balance between species and the credibility of third-party veterinary associations.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Pet First Aid:, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Pet First Aid: Intelligence Report.” Updated Apr 24, 2026. https://marlvel.ai/intel-report/health-fitness/pet-first-aid

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