Report updated Mar 27, 2026
Planet Fitness
v9.11.16Individuals of all fitness levels seeking an accessible, non-intimidating, and affordable gym experience with flexible digital support.
What Is Planet Fitness?
Launched Nov 4, 2010
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Real-time indicator to help members pick the best time to visit the gym based on current occupancy
Touchless, seamless entry into the gym using the app as a digital membership card
A library of guided workout videos and routines accessible for both members and non-members
Step-by-step visual guides and tutorials for gym equipment and movements to improve form
Logs in-gym and out-of-gym activities with integration to Apple Health
In-app referral system that rewards members with free months of membership for successful sign-ups
What's new?
Trending DownThe app's competitive position is currently strained by a decline in sentiment score and heightened user frustration regarding the inability to cancel memberships digitally.
Sentiment Score Drop
The sentiment score decreased from 55 to 48, reflecting increased user frustration with billing and cancellation processes.
Cancellation Policy as a Core Weakness
The inability to cancel in-app has been elevated to a primary weakness and a significant threat regarding regulatory scrutiny.
New Praise for Physical Club Experience
Users are increasingly highlighting satisfaction with facility cleanliness and staff professionalism.
Executive Summary Tone
The summary now explicitly contrasts the app's digital utility with the friction of legacy administrative processes.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate facility cleanliness and staff and workout content, but report difficult cancellation process and billing and payment issues.”
What Users Love
very professional cleanliness
They have amazing customers service always kind and helpful!!
I love the collaboration with iFit for the workout videos!
There are tons of quick free workouts with different levels for those days yiu can't make it to the gym
Pain Points
canceling in the app is NOT POSSIBLE
They make it where you have to go in person to cancel your membership.
they keep billing me and telling me that I've had late fees
if I miss my payment by a day I get charged 30 and then “15” for a late fee
High confidence · 308 reviews available
How is it ranked?📈 Growing
Planet Fitness is climbing the charts — gaining ranks across tracked charts.
| Category | Chart | Rank | Change |
|---|---|---|---|
| Health & Fitness | Free | #3 | |
| Overall | Free | #92 | ▼15 |
What are the pros and cons?
Pros
- Strong brand recognition and massive user base
- Crowd Meter provides a unique, high-utility differentiator
- Effective freemium conversion funnel
- High satisfaction with physical gym staff and cleanliness
Cons
- In-person only cancellation policy creates significant UX friction
- Lack of billing transparency leading to negative sentiment
- Occasional technical bugs in core features like the Crowd Meter
What is the market outlook?
Growth Opportunities
- Digitizing the cancellation process to improve user retention
- Improving in-app billing management and history
- Expanding social/competitive features in the activity tracker
Market Threats
- Boutique fitness apps with modern, seamless subscription management
- Competitors offering easier digital cancellation processes
- Potential regulatory scrutiny regarding cancellation dark patterns
What are the key takeaways?
Planet Fitness is a divisive health & fitness app that is free with in-app purchases. With a 4.9/5 rating from 748.9K reviews, it receives mixed feedback from users. Users particularly appreciate facility cleanliness and staff, though difficult cancellation process remains a common concern.
Best for: Individuals of all fitness levels seeking an accessible, non-intimidating, and affordable gym experience with flexible digital support.
How much does it cost?
Model: freemium
Uses a 'freemium' app model to lower the barrier to entry for non-members, while gating premium gym amenities and exclusive perks behind tiered subscription memberships.
iOS Version
9.11.16
Android Version
9.11.16
Release Date
Nov 4, 2010
iOS Price
Free
Android Price
Free
Developer
Planet Fitness Holdings, LLC