App Intelligence Report
Beta
Metadata
- Audit Date
- Feb 17, 2026
- Signal Count
- 701872 reviews available
- Version Audited
- 9.11.12
- Publisher
- Planet Fitness Holdings, LLC
- Platforms
- iOS & Android
- Category
- 🇺🇸 Health & Fitness
- App Store Rank
- #1 Freein Health & Fitness (US)
- Target Audience
- Beginners and casual fitness enthusiasts seeking an affordable, non-intimidating gym experience with the flexibility of both in-person and at-home workouts.
- Bundle ID (iOS)
- com.planetfitness.lunkinator
- Bundle ID (Android)
- com.planetfitness
- Developer Website
- planetfitness.com
- App Store
- View on App Store
- Google Play
- View on Google Play
Confidence & Data Quality
high confidence — 701872 reviews available
Sources: Public app store reviews, Developer website content, App store metadata
Market Presence
App Functional Synopsis
Planet Fitness positions its mobile application as a 'Gym in Your Pocket,' serving as a critical bridge between its physical locations and the digital fitness landscape. It targets beginners and casual fitness enthusiasts who value affordability and inclusivity. The app acts as a high-funnel lead generation tool by offering robust free features to non-members, while providing essential utility (check-ins, crowd monitoring) for paying members.
Key Features
Real-time gym capacity tracker that allows users to pick the best time to visit based on how busy the club is.
Exclusive deals and discounts on third-party brands across apparel, food, and travel for active members.
Digital access to premium amenities like massage chairs and HydroMassage for Black Card tier members.
Touchless entry system for seamless check-ins at physical gym locations using a digital QR code.
A library of trainer-led workout videos and exercise tutorials accessible to both members and non-members.
Monetization Strategy
Model: freemium
The app acts as a hybrid utility and lead-generation tool; it provides enough free value to non-members to drive brand affinity while gating physical club amenities and premium digital content behind subscriptions.
User Sentiment
Emerging trends in user feedback
This sentiment analysis is in beta. It highlights recent user feedback trends to help identify areas for improvement. It is not an assessment of the app's overall quality and should be considered alongside other decision-making inputs.
Top Praises
The Planet Fitness (PFMobile App) has a smooth layout with easy to navigate menus & options.
+ 1 more — sign in for full analysis
The staff is friendly, the gym is clean, the equipment works.
Still in beta. You need to be registered to access.
Top Complaints (Impact Areas)
canceling the subscription is unnecessarily difficult and inconvenient. Despite signing up online, cancellation is not available online.
I should be able to scan a machine, get a date and time stamp and record my weight / reps.
Still in beta. You need to be registered to access.
SWOT Analysis
Still in beta. You need to be registered to access.
Data Sources
- Public app store reviews (701872 available)
- Developer website content
- App store metadata and version history