By Smartongroup
Report updated May 21, 2026
Bathroom Floors
For homeowners and DIY enthusiasts looking for information on bathroom flooring materials and cosmetic renovation techniques.
Bathroom Floors is an established house & home app that is completely free.
What is Bathroom Floors?
Bathroom Floors is a home-improvement reference app providing material guides and design advice for bathroom renovations on Android.
Users hire the app to navigate technical flooring choices like water absorption and comfort, reducing the risk of costly installation errors in wet environments.
Current Momentum
v6.0 · 7mo ago
Zombie- Maintains static material education content.
- No recent feature expansion recorded.
Active Nemesis
Ciclotte
By Spawn Studios, Lda
Other Rivals
7-Day Rank Pulse 🇺🇸
House & HomeNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Categorizes flooring types including porcelain, cork, and vinyl based on water absorption and comfort properties.
Provides guidance on applying black and white stencil patterns to existing tile surfaces for aesthetic updates.
Suggests scheduling a home visit from a soil expert to evaluate specific bathroom floor installations.
How much does it cost?
- Free access to all content
The app is entirely free and monetizes exclusively through ad-supported inventory.
Who Built It?
Smartongroup
Providing visual inspiration for home interior design and DIY craft projects. Helping users curate aesthetic living spaces and personal style.
Portfolio
13
Apps
Who is Smartongroup?
Smartongroup operates as a high-volume content aggregator, utilizing a template-based approach to populate app stores with niche visual galleries. Their strategy relies on extreme market segmentation, creating individual applications for specific home decor and beauty sub-categories rather than a unified platform. This fragmented distribution model allows them to capture long-tail search traffic across multiple categories simultaneously, though it leaves them vulnerable to platform policy shifts regarding low-utility, content-heavy apps.
Who is Smartongroup for?
- Homeowners
- DIY enthusiasts
- Individuals seeking aesthetic inspiration for interior design
- Event planning
Portfolio momentum
With zero releases in the last six months and a significant portion of the portfolio showing no recent updates, the publisher is in a maintenance or dormant state.
What other apps does Smartongroup make?
Shower Designs
Toilet Seats
Bathroom Remodel
Crochet Blanket Patterns
Shelving Ideas
Laundry Room Organization
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Bathroom Floors?
How's The House & Home Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
The target app should prioritize adding an AR visualization layer to match the nemesis's immersive experience while doubling down on technical material education.
What sets Bathroom Floors apart
Provides specific technical material guidance such as water absorption rates for bathroom safety.
Focuses on practical home improvement utility rather than purely visual lifestyle conceptualization.
What's Ciclotte's Edge
Offers superior immersive AR technology that allows users to see products in their actual space.
Maintains a stronger brand identity centered on premium design and lifestyle integration.
Peers
Provides website integration widgets that allow retailers to embed AR tools directly into their storefronts.
Focuses on high-fidelity room mockups that help users visualize final design outcomes before purchasing.
Features a unique Three Up layout that simplifies complex device management for the end user.
Includes native voice control integration which significantly lowers the barrier to managing home hardware.
Offers robust energy consumption optimization features that provide long-term value to homeowners.
Includes advanced thermostat relay grouping and scheduling capabilities for comprehensive climate control.
Integrates directly with K+ wire systems for deep hardware-level control of home environments.
Provides sensor-based automation triggers that go beyond static material selection or floor planning.
The outtake for Bathroom Floors
Strengths to defend, gaps to attack
Core Strengths
- Expert consultation referral functions as a B2B lead-generation mechanism
- Technical material guidance provides high utility for DIY users
Critical Frictions
- Zero rating count indicates low user engagement
- Lack of AR visualization limits conversion potential
- Ad-supported model lacks premium revenue streams
Growth Levers
- Integration of AR visualization tools would match nemesis capabilities
- Expansion into B2B partnerships with local flooring contractors
Market Threats
- Lifestyle-focused competitors with AR tools dominate the visual decision-making funnel
- Lack of user reviews prevents social proof accumulation
What are the next best moves?
Ship AR visualization layer because competitors like Ciclotte use it to capture spatial planning intent → increase user conversion
Competitor analysis identifies AR as the primary differentiator for high-end home lifestyle apps.
Trade-off: Pause the stencil design advice update — AR visualization has higher impact on conversion.
A counter-intuitive read
The lack of user reviews is not just a marketing failure but a signal that the app's utility-first approach lacks the social triggers required to sustain a modern home-improvement audience.
Feature Gaps vs Competitors
- Augmented reality visualization (available in Ciclotte and ArtPlacer AR but absent here)
- Native voice control integration (available in Roomie Remote X but absent here)
Key Takeaways
Bathroom Floors provides valuable technical material guidance, but its lack of immersive visualization tools leaves it vulnerable to lifestyle-focused competitors, so the PM should prioritize an AR integration to capture the visual decision-making funnel.
Where Is It Heading?
Stable
The home-improvement market is shifting toward immersive, visual-first planning tools that allow users to simulate design outcomes in real-time. Bathroom Floors remains in a maintenance-mode utility state, so it risks losing its relevance to competitors that integrate AR and lifestyle branding into the renovation workflow.
The absence of user ratings indicates a lack of organic install velocity, which limits the app's ability to compete for visibility in the House & Home category.
Recent updates focused on maintenance, no feature expansion, which leaves the app exposed to competitors with faster innovation cadences.