What Is Badoo Dating: Meet New People?

Badoo is a leading lifestyle and dating application under Bumble Inc., focusing on user confidence and safety. It differentiates itself through advanced AI-driven security features like Deception Detector and Private Detector, which aim to eliminate scams and explicit content. Currently ranking #28 in Top Grossing for the US Lifestyle category, Badoo targets a broad global audience seeking various types of connections, from friendships to long-term relationships.

What users think

Excited
User Interface & Navigation
Fake Profiles & Bots... Show more

Media Gallery

Key Features

Deception DetectorDifferentiator

Proprietary technology designed to identify and block fake, scam, and spam accounts to ensure an authentic experience.

Private DetectorDifferentiator

AI-powered feature that automatically detects and blurs explicit images, allowing users to choose whether to view or block them.

Verified ProfilesStandard

A three-step verification process that allows users to filter their interactions to only include other verified members.

EncountersBasic

A classic swiping interface for quick discovery, allowing users to swipe right to connect or left to skip.

Video ChatStandard

In-app face-to-face video calling to help matches connect more deeply before meeting in person.

People NearbyBasic

Location-based discovery tool to find and meet other users in the immediate geographic area.

Advanced FiltersStandard

Granular search criteria to help users find specific types of connections and save time.

Recent User Sentiment

Excited

Recent user voice shows a excited sentiment. Users appreciate user interface & navigation and successful matchmaking, but report fake profiles & bots and monetization & paywalls.

What Users Love

User Interface & Navigation

Love the app easy to use and navigate thru

I love the layout. There are some great verification features

Successful Matchmaking

Overall lead me to my soul mate fr fr.

Best place to find love

Pain Points

Fake Profiles & Bots

hay muchas supuestas mujeres en Badoo que no son reales

Every match is seldom and women only out of the U.S with fake profiles!

Monetization & Paywalls

Great app but asking too much money

sería bueno q dejar q uno pudiera mandar el primer mensaje gratis

High confidence · 142.7K reviews available

App Store Performance

ChartRankChange
Grossing#281
No ranking data for this selection.

Pros and Cons

Pros

  • Proprietary AI safety technology (Deception/Private Detector)
  • Strong backing and resources from parent company Bumble Inc.
  • High user satisfaction with UI/UX and navigation
  • Massive global user base and cultural diversity

Cons

  • Persistent user perception of fake profiles and bots
  • High friction caused by paywalls for basic messaging
  • Negative sentiment regarding automatic subscription renewals
  • Safety concerns despite advanced detection tools

Market Outlook

Growth Opportunities

  • Rebalancing freemium model to allow limited free messaging
  • Expanding AI safety tools to real-time chat monitoring
  • Leveraging local identity verification to combat international bots
  • Developing niche community filters to compete with specialized apps

Market Threats

  • Niche dating apps capturing specific segments of the broad audience
  • Competitors offering more generous free-tier features
  • Brand perception issues related to 'scam' accounts
  • Increasing regulatory requirements for user data and safety

Key Takeaways

Badoo Dating: Meet New People is a exciting lifestyle app that is free with in-app purchases. With a 4.6/5 rating from 142.7K reviews, it excites its users from users. Users particularly appreciate user interface & navigation, though fake profiles & bots remains a common concern.

Best for: Individuals seeking a safe and authentic dating environment for various relationship goals, including dating, long-term partnerships, and new friendships.

App Details & Pricing

Model: freemium

Tiers:
Free tier including basic matching, messaging, and profile creationBadoo Premium subscription unlocking 'See who liked you', unlimited filters, 'Invisible Mode', and priority messaging

The app uses a freemium model where safety and basic discovery are free, while efficiency (filters, seeing likes) and privacy (invisible mode) are gated behind a flexible subscription.

iOS Version

5.454.0

Release Date

Jan 19, 2022

iOS Price

Free

More by Badoo Software Ltd

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0