By Nintendo Co.
Report updated Apr 12, 2026
Nintendo Today!
For nintendo fans and gamers who want to stay updated on news, track game releases, and personalize their mobile devices with Nintendo-themed content.
Nintendo Today! is an established lifestyle app that is completely free. With a 3.8/5 rating from 6.8K reviews, it shows polarized user reception. Users particularly appreciate content and engagement, though mandatory update frequency remains a common concern.
What Is Nintendo Today!?
Current Momentum
v3.1.10 · 4d ago
IntenseNintendo Today! launched special content for The Super Mario Galaxy Movie, featuring daily digital Collectible Cards and a theater check-in photo frame.
Active Nemesis
PlayStation App
By PlayStation Mobile
Other Rivals
7-Day Rank Pulse 🇺🇸
Recent User Mood 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
A personalized calendar interface featuring animated Nintendo characters to track dates.
Curated news feed covering game releases, videos, comics, and Nintendo Switch 2 updates.
Tracks Nintendo-related events and game launches with integration for Google Calendar.
Customizable widgets featuring art from favorite Nintendo game series.
Daily collectible cards and digital photo frames for use at movie theaters.
Who is it for & how much does it cost?
Target Audience
Nintendo fans and gamers who want to stay updated on news, track game releases, and personalize their mobile devices with Nintendo-themed content.
Pricing
Free- Free to download and use with a Nintendo Account
The app serves as a retention and engagement tool for the Nintendo ecosystem rather than a direct revenue generator, though it may include advertising.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Nintendo Co. make?
What do users think recently?
High confidence · 99 reviews analyzed
What is the recent mood?
“Recent user voice shows a mixed sentiment. Users appreciate content and engagement and visual design and widgets, but report mandatory update frequency and restrictive security features.”
What Users Love
Great app to keep me in the loop of important Nintendo news.
I love getting to see announcements on my favorite games, and little interviews they share all the time are so much fun.
Really cute widgets to keeps in my homescreen.
The animations are flashy and very entertaining.
What Frustrates Users
It seems like every few days, there’s a new update and all of a sudden it forces me to update it or lose access to the service.
literally every single time i want to use this app it needs an update.
No screenshots on anything is a big no no to me.
Not allowing people to record or take pictures inside the app is a petty way to force fans to use the app
What is the competitive landscape for Nintendo Today!?
How's The Lifestyle Market?
How does it evolve in the Lifestyle market?
| Chart | Rank | Change |
|---|---|---|
| Free | #62 | NEW |
Lifestyle Market Trend
Lifestyle market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Head to Head
While Nintendo Today! excels in brand-specific personalization and 'lifestyle' charm, the PlayStation App is a more robust utility. Sony currently holds the edge in technical execution and functional value, whereas Nintendo is betting on brand loyalty and exclusive digital perks.
What sets Nintendo Today! apart
- +
Unique lifestyle features such as animated character calendars and home screen widgets
- +
Exclusive digital collectibles and movie-tie in rewards (e.g., Super Mario Galaxy Movie)
What's PlayStation App's Edge
- -
Significantly larger user base and higher volume of positive user ratings
- -
Superior technical stability compared to the reported crashes and update issues in Nintendo Today!
Contenders
Robust achievement tracking and social feed for sharing gameplay captures
Remote play functionality that allows gaming on the go via the mobile device
Peers
Real-time community interaction and specialized servers for every Nintendo franchise
Versatile communication tools including voice, video, and text
New Kids on the Block
Stash - Rule Based Proxy
STASH NETWORKS LIMITED
A rapidly growing app for tracking game collections and release schedules with a modern UI.
Highly personalized game discovery engine based on user collections
Clean, ad-free interface focused purely on tracking and scheduling
The outtake for Nintendo Today!
SWOT Analysis
Core Strengths
- Exclusive first-party news pipeline (Switch 2 info)
- High-quality animated character IP integration
- Unique digital-to-physical movie tie-ins
- Strong brand loyalty driving widget adoption
Critical Frictions
- Aggressive forced update frequency blocking access
- Restrictive anti-screenshot policy limiting social sharing
- Lack of iPad compatibility and tablet optimization
- Frequent app freezing during news feed scrolling
Growth Levers
- Integrate social features (voice/chat) to match PlayStation App
- Add remote game installation/management for Switch console
- Expand digital collectibles into a tradable or social ecosystem
- Implement a direct storefront for software purchases
Market Threats
- PlayStation App's superior technical utility and remote play
- Third-party news apps (IGN) offering broader industry coverage
- Emerging game trackers (Stash) capturing completionist users
- User churn due to high-friction maintenance (forced updates)
What are the next best moves?
Optimize the update deployment cycle to reduce mandatory lock-outs.
Mandatory update frequency is the #1 high-frequency complaint, with users reporting they lose access 'every other time' they open the app.
Resolve feed freezing bugs and implement iPad compatibility.
Users report the app freezes after the first article and express frustration over the lack of iPad support, impacting stability and reach.
Re-evaluate the anti-screenshot policy for non-sensitive content.
The restrictive security policy is a major community point of contention and prevents users from sharing Nintendo content socially.
Feature Gaps vs Competitors
- Remote play and game installation (available in PlayStation App and Xbox)
- Integrated storefront for seamless purchasing (available in PlayStation App)
- Social features including voice chat and party management (available in PlayStation App)
- Achievement tracking and social feed sharing (available in Xbox)
Key Takeaways
Nintendo Today! successfully captures fan attention through exclusive IP and high-quality aesthetics, but it is currently a high-friction experience. To compete with the utility-heavy PlayStation and Xbox apps, Nintendo must prioritize technical stability and reduce the aggressive update barriers that are currently alienating its most loyal users.
Where Is It Heading?
Declining
Aggressive mandatory updates are locking users out of the service frequently — a major retention risk.
Active investment in digital collectibles for movie tie-ins (Super Mario Galaxy Movie) shows strong ecosystem integration.
Technical stability issues (freezing and no iPad support) are driving a 'Mixed' mood among the core user base.