Report updated Apr 21, 2026

Overview · Full Intel report in progress

MOODA is an established lifestyle app that is completely free. With a 4.6/5 rating from 528 reviews, it shows polarized user reception.

What is MOODA?

MOODA is a lifestyle journaling app that allows users to document daily emotions and memories within a customizable virtual space. It differentiates itself through a cozy, aesthetic-focused interface and social features that enable users to share diaries and visit friends' rooms.

Current Momentum

v2.5 · 2mo ago

Active

Last updated 71d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Lifestyle

No ranking data

LifestyleGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Cozy Room CustomizationStandard

Users can personalize their own virtual space by decorating the wall, desk, lighting, and window.

Emotional TrackingStandard

Users record daily emotions to visualize their monthly patterns through MOODA BALLS.

Social ConnectivityStandard

The app allows users to add friends, share diary entries, and visit each other's virtual rooms.

Analog-Style ToolsStandard

Integrated features for capturing photos, writing notes, tracking to-do lists, and saving book quotes.

How much does it cost?

Free

Who Built It?

Analog Lab Corp. app icon 1
Analog Lab Corp. app icon 2
Analog Lab Corp. app icon 3
Analog Lab Corp. app icon 4

Analog Lab

(86.8K)

Providing accessible navigation and casual entertainment through a diverse portfolio of simulation and arcade-style mobile experiences.

Portfolio

13

Apps

Free 11Paid 1
Arcade25%
Lifestyle17%
Tools17%

Who is Analog Lab?

OneTec operates as a high-volume developer that leverages a broad, multi-genre portfolio to capture diverse segments of the casual mobile market. Their strategy relies on maintaining a wide surface area of simple, utility-focused and arcade-style applications rather than deep investment in a single flagship title. The primary tension in their model is the contrast between their high-performing navigation utility and a long tail of low-engagement simulation games, suggesting a 'test-and-learn' approach to store visibility.

Who is Analog Lab for?

  • Casual mobile users seeking quick-access navigation tools or simple
  • Offline-capable entertainment
Intense

Portfolio momentum

Released 60 updates across 37 apps in the last 6 months, indicating a highly active development cycle across the entire catalog.

Last release · 2d agoActive apps · 37

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for MOODA?

How's The Lifestyle Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for MOODA

Key Takeaways

While users appreciate the minimalist aesthetic and social features, recent updates have caused significant friction regarding data accessibility and the removal of preferred calendar visualization formats.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by MOODA, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “MOODA Intelligence Report.” Updated Apr 21, 2026. https://marlvel.ai/intel-report/lifestyle/mooda

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