Report updated Apr 5, 2026
My F1rst Steps
v1.0Parents and caregivers of babies, toddlers, and young children who want to ensure proper shoe fit and support healthy foot development.
What Is My F1rst Steps?
Launched Feb 26, 2025
Updated Feb 2025
What does it look like?
What are the key features?
Uses the smartphone or tablet screen as a digital ruler to capture precise foot length by placing the child's foot over an outline.
Allows users to manually input the widest part of the foot in centimeters to refine size recommendations.
Automatically suggests shoe sizes in US, EU, and UK formats.
Tracks foot growth over time and provides size reminders to ensure shoes always fit correctly.
Provides step-by-step instructions and tips on choosing shoes that support healthy foot development.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Paid | #50 | NEW |
What are the pros and cons?
Pros
- Unique touchscreen-based measurement UI
- Manual width measurement input
- Medical category positioning for higher trust
- Multi-region size support (US, EU, UK)
Cons
- Inconsistent pricing across platforms
- Low social proof (only 3 ratings)
- Potential for human error in manual slider adjustments
What is the market outlook?
Growth Opportunities
- Retail partnerships with boutique shoe brands
- Integration of AR scanning technology
- Monetization through affiliate shoe recommendations
Market Threats
- Retail giants (Zappos, Nike) offering free integrated tools
- AI-powered competitors providing orthopedic health data
- High user churn due to the utility-only nature of the app
Who competes with My F1rst Steps?
The Nemesis
Minimoog Model D Synthesizer
Moog Music Inc.
A professional-grade body and foot measurement app that uses computer vision to provide accurate sizing for apparel.
A professional-grade body and foot measurement app that uses computer vision to provide accurate sizing for apparel.
Peers
A comprehensive baby tracker that includes physical growth monitoring, capturing the same user base of proactive parents.
SweetSpot® Nap Prediction
Nike: Shoes, Apparel, Stories
Nike, Inc
Includes 'Nike Fit' technology which uses AR to measure feet, setting the standard for digital sizing expectations.
Includes 'Nike Fit' technology which uses AR to measure feet, setting the standard for digital sizing expectations.
What are the key takeaways?
My F1rst Steps is a divisive medical app that is a paid app. With a 5.0/5 rating from 3 reviews, it receives mixed feedback from users.
Best for: Parents and caregivers of babies, toddlers, and young children who want to ensure proper shoe fit and support healthy foot development.
How much does it cost?
Model: paid
The developer is testing price elasticity by charging a nominal fee on iOS while offering the app for free on Android to drive initial user acquisition.
iOS Version
1.0
Android Version
0.0.23
Release Date
Feb 26, 2025
iOS Price
$0.99
Android Price
Free
Developer
My First Steps LLC