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amma: Pregnancy & Baby Tracker icon

amma: Pregnancy & Baby Tracker

v3.105.0

PERIOD TRACKER & PREGNANCY AND BABY CALENDAR LIMITED

9.9K ratings
App Store →

Report updated Mar 26, 2026

What Is amma: Pregnancy & Baby Tracker?

amma: Pregnancy & Baby Tracker is a comprehensive health app for expectant and new parents, offering weekly guidance, health tracking, and community support. It differentiates itself through an AI assistant and a shared Partner Mode, aiming to provide a holistic, tech-enabled pregnancy experience. Despite a strong feature set and high ratings, the app is currently struggling with a declining sentiment trend. Aggressive monetization and technical instability are significant friction points for users, as evidenced by its #47 Grossing position and recent downward movement in the charts.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed
Informative Content
Excessive Advertising... Show more

Media Gallery

Key Features

AI Pregnancy Assistant (Ammy)Differentiator

An AI-powered chatbot designed to answer pregnancy-related questions and provide support.

Partner ModeDifferentiator

Allows partners to sync and follow the pregnancy journey together via a shared code.

Weekly Pregnancy CalendarStandard

Provides detailed weekly updates on baby development, maternal body changes, nutrition, and tips.

Recent User Sentiment iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed

“Recent user voice shows a mixed sentiment. Users appreciate informative content, but report excessive advertising.”

What Users Love

Informative Content

Great app that tracks everything

Love that it tells me so much about the baby

Pain Points

Excessive Advertising

The only thing this app is is ads.

So many ads unless you buy the subscription.

High confidence · 49 reviews available

App Store Performance

ChartRankChange
Grossing#47▼6
No ranking data for this selection.

Pros and Cons

Pros

  • Evidence-based content library
  • AI-powered assistant (Ammy)
  • Partner Mode for shared tracking

Cons

  • Aggressive ad-monetization
  • Technical instability/crashes
  • Billing transparency issues

Market Outlook

Growth Opportunities

  • Improve technical reliability
  • Refine ad-to-premium conversion funnel
  • Expand partner-focused features

Market Threats

  • Competitors with better UX
  • Loss of user trust due to billing issues
  • Market saturation

Key Takeaways

amma: Pregnancy & Baby Tracker is a divisive medical app that is free with in-app purchases. With a 4.7/5 rating from 9.9K reviews, it receives mixed feedback from users. Users particularly appreciate informative content, though excessive advertising remains a common concern.

Best for: Expectant mothers, those planning a pregnancy, and new parents seeking evidence-based guidance and community support.

App Details & Pricing

Model: freemium

Tiers:
Free version with core tracking and information featuresPremium subscription for advanced features and ad-free experience

The app uses a freemium model to build a massive user base, but the current aggressive ad strategy is negatively impacting user sentiment and retention.

iOS Version

3.105.0

Release Date

May 31, 2015

iOS Price

Free

Developer

PERIOD TRACKER & PREGNANCY AND BABY CALENDAR LIMITED

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

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