By Gismart
Report updated Apr 17, 2026
DJ it! Virtual Music Mixer app
For aspiring DJs and absolute beginners who require structured guidance and a low-barrier entry to music mixing.
DJ it! Virtual Music Mixer app is a challenged music app that is available. With a 4.4/5 rating from 12.6K reviews, it faces significant user friction. Users particularly appreciate core dj functionality, though aggressive monetization and pricing remains a common concern.
What is DJ it! Virtual Music Mixer app?
Current Momentum
v1.61 · 2w ago
MaintenanceThe app is currently in maintenance mode, with no major feature updates identified in the provided history.
Active Nemesis
Edjing Mix - DJ Music Mixer
By MWM
Other Rivals
7-Day Rank Pulse 🇺🇸
MusicNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Quizzes, glossary, and tutorials for beginner DJ techniques.
Virtual decks with faders, pitch sliders, and 3-band EQ.
BPM-synced effects including Delay, Reverb, and Bit Crusher.
How much does it cost?
- Weekly: $7.90 (3-day trial)
- Annual: $39.99
The app uses a high-frequency $7.90/week tier, which is aggressive for the category. This suggests a strategy of high-volume user acquisition and rapid conversion, likely resulting in high churn after the initial learning phase.
Who Built It?
Gismart
Empowering users to explore musical creativity and personal wellness through accessible, gamified mobile utilities.
Portfolio
13
Apps
Who is Gismart?
Gismart has evolved from a music-centric utility developer into a diversified wellness and entertainment publisher, utilizing a 'Music One' cross-app subscription strategy to maximize ecosystem LTV. Their competitive advantage is a high-velocity production engine that applies gamified rhythm mechanics to both instrument learning and health tracking, creating high-engagement utilities. A critical strategic signal is their aggressive transition toward high-frequency weekly billing cycles, testing the limits of user retention against premium pricing in the creative and self-care categories.
Who is Gismart for?
- Aspiring musicians
- Hobbyists
- Health-conscious individuals seeking structured
- Mobile-first tools for skill-building
Portfolio momentum
With 38 releases in the last 6 months and a major update just 6 days ago, the publisher maintains an exceptionally high development cadence across its active titles.
What other apps does Gismart make?
Famio: Find My Family, Friends
Beat Maker Go - DJ Drum Pads
Karaoke Songs - Voice Singing
Guitar - Chords, Tabs & Games
Piano Keyboard & Music Tiles
WeDrum: Drum Games, Real Drums
What do users think recently?
High confidence · Latest 100 of 12.6K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate core dj functionality, but report aggressive monetization and pricing and excessive advertising.
What Users Love
What Frustrates Users
What is the competitive landscape for DJ it! Virtual Music Mixer app?
How's The Music Market?
How does it evolve in the Music market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇩🇿 Algeria | Music | iOSGrossing | #58 | ▼1 |
| 🇵🇦 Panama | Music | iOSFree | #77 | ▼21 |
The rivals identified
The Nemesis
Head to Head
While edjing Mix is the technically superior performance tool with better industry integrations, DJ it! holds a strategic advantage for the 'day zero' beginner through its gamified educational suite. However, edjing Mix's stronger sentiment and deeper feature set make it the more formidable long-term platform.
What sets DJ it! Virtual Music Mixer app apart
Superior structured educational content including interactive quizzes and a comprehensive DJ glossary
More accessible onboarding for absolute beginners who require step-by-step mixing tutorials
What's Edjing Mix - DJ Music Mixer's Edge
Significantly stronger technical ecosystem with support for external MIDI controllers and streaming libraries
Higher brand credibility among semi-professional DJs and a more robust audio processing engine
Contenders
djay - DJ App & AI Mixer
★3.9 (222.3K)Algoriddim GmbH
⚡The industry standard for mobile DJing, offering high-end AI features like Neural Mix that appeal to users looking to move beyond basic tutorials.
Neural Mix technology allows real-time isolation of vocals and instruments
Apple Design Award-winning interface that sets the benchmark for the category
Cross DJ Pro - Mix & Remix
MIXVIBES
💀A long-standing professional alternative known for its accurate BPM detection and stable performance tools.
Industry-leading sync engine and manual pitch-bend controls
Extensive mapping for over 80 MIDI controllers
YouDJ Mixer - Easy DJ app
★4.6 (24.9K)YOU.DJ
⚡A highly popular, lightweight alternative that focuses on fun and immediate accessibility, competing for the same casual user base.
Completely free-to-use web and mobile versions with a focus on community
Simplified interface that removes the 'intimidation factor' of professional decks
Peers
Launchpad
0Konverse
While grid-based rather than deck-based, it targets the same 'mobile music performer' audience interested in live remixing.
Focus on loop-based performance rather than traditional turntable mixing
High-quality sound packs curated by professional producers
BandLab – Music Making Studio
BandLab Technologies
A social music creation platform where many mobile DJs share their recorded mixes and collaborate with other creators.
Integrated social network for musicians and creators
Full cloud-based DAW (Digital Audio Workstation) capabilities
New Kids on the Block
Offtrack: the AI DJ app
Mixonset Inc.
A rising threat that uses AI to automate the mixing process, potentially making manual 'learning to mix' apps less relevant for casual users.
Automated 'Smart Mix' that creates seamless transitions between any two songs using AI
Direct integration with Spotify and Apple Music for automated playlist mixing
The outtake for DJ it! Virtual Music Mixer app
Strengths to defend, gaps to attack
Core Strengths
- Unique structured educational content (quizzes/glossary)
- High beginner accessibility and clean UI
- Strong category visibility for 'learn to DJ' keywords
Critical Frictions
- Aggressive ad frequency disrupting core UX
- High weekly subscription cost leading to 'scam' perceptions
- Lack of professional integrations (Streaming, MIDI)
Growth Levers
- Integration of AI stem separation to enhance learning tools
- Partnerships with streaming platforms (TIDAL/SoundCloud)
- Gamified certification for completed tutorials
Market Threats
- AI-automated mixing apps (Mixonset) reducing the need for manual learning
- Technical dominance of edjing Mix and djay
- Negative sentiment trend impacting App Store conversion
What are the next best moves?
Reduce ad frequency during the first 10 minutes of use.
Top complaint theme 'Excessive Advertising' indicates ads trigger for 'every action,' which is a primary churn risk for new users trying to learn.
Implement music streaming integration (TIDAL or SoundCloud Go+).
This is a major feature gap identified in the Nemesis (edjing Mix), preventing users from mixing popular tracks they don't own locally.
Introduce a lower-cost 'Learning Only' tier or a one-time purchase for the glossary/quizzes.
Addresses the 'Aggressive Monetization' sentiment where users feel forced into a high weekly subscription for basic educational content.
Feature Gaps vs Competitors
- Music streaming integration (available in edjing Mix and djay)
- External MIDI controller support (available in edjing Mix and Cross DJ)
- AI-driven stem separation/Neural Mix (available in djay)
- Hardware-software integration for physical faders (available in edjing Mix)
Key Takeaways
DJ it! successfully captures the 'Day Zero' beginner through its educational niche, but it is currently burning user trust with an aggressive monetization strategy that outpaces its technical value. If I were the PM, I would prioritize streaming integration to match edjing Mix and dial back ad frequency to protect the app's only real differentiator: the learning experience.
Where Is It Heading?
Declining
User sentiment is 'Frustrated' with a declining trend due to aggressive paywalls.
Recent updates (March 2026) are limited to 'performance and stability,' suggesting a lack of active feature investment.
Rising threat from AI-automated mixing (Mixonset) challenges the core value of 'learning to mix' manually.