What Is EQUALS: Make Friends via Music?
EQUALS is a social discovery platform designed to connect music enthusiasts through real-time listening habits, digital collectibles, and community-driven chat rooms. By positioning itself as a "Spotify-but-social" utility, the app targets superfans who want to validate their musical identity and find like-minded peers.
Despite a compelling value proposition, the app is currently struggling with significant operational hurdles. While it holds a solid 4.43-star rating, recent user sentiment is trending negatively due to aggressive monetization, technical instability, and poor moderation. Currently ranked #86 in its category, the app is failing to capitalize on its unique social features, as users are being driven away by high-friction onboarding and a perceived "pay-to-play" environment.
EQUALS: Make Friends via Music Key Features
Allows users to see what others are listening to in real-time to facilitate social connection.
A personalized digital display to showcase favorite tracks and albums to other users.
Dedicated spaces for fans to discuss specific artists, trending albums, and playlists.
Gamified system to track and display loyalty to specific artists and connect with fellow superfans.
Core functionality to find, chat, and build relationships with people based on shared music taste.
User Sentiment
High confidence · 49 reviewsTop Praises
It has a super cool concept and it’s fun to find people with similar music taste to me!
I’m happy to be connecting with ppl through the music I like and I’m happy this app helps me make friends
I enjoyed the music quizzes, and talked with some pretty nice and cool people
The quiz was pretty fun
Top Complaints (Impact Areas)
I was stuck doing it for 30 mins the same finger up and smiling and it kept making me redo it
The AI wouldn’t verify me even after i added photos of me in every possible angle
EVERYTHING is behind a pay wall.. to see who viewed your profile, to message certain people
Don’t bother if you’re not willing to pay $4.99 a week. Wouldn’t even let me choose no subscription
Is EQUALS: Make Friends via Music Free? Pricing & Plans
Model: freemium
The app currently positions itself as a free social utility for music fans, focusing on user acquisition and community building rather than immediate monetization.
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Free | #86 | 23 |
EQUALS: Make Friends via Music Pros and Cons
Pros
- Strong, highly-requested core concept (social music discovery)
- Effective gamification elements (Vinyl Wall, Superfandom badges)
- High initial rating count
Cons
- Severe technical instability and frequent app crashes
- Overly aggressive monetization that alienates the user base
- High-friction AI age verification
- Lack of effective community moderation