By Groundspeak
Report updated Apr 18, 2026
Geocaching®
For outdoor enthusiasts and individuals interested in location-based scavenger hunts and exploration.
Overview · Full Intel report in progress
Geocaching® is an established navigation app that is free with in-app purchases. With a 4.7/5 rating from 216.9K reviews, it shows polarized user reception.
What is Geocaching®?
Current Momentum
v10.8 · 6d ago
IntenseLast updated 6d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
NavigationRating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Utilizes real-world coordinates to guide users to hidden geocaches in parks, cities, and forests.
A themed collection system that allows users to track and display digital items found during their adventures.
Enables users to create and hide their own geocaches for others to discover.
How much does it cost?
Who Built It?
Groundspeak
Empowering outdoor enthusiasts to discover hidden treasures and share adventures through a global location-based community.
Portfolio
2
Apps
Who is Groundspeak?
Groundspeak has secured a dominant position in the location-based recreation category by digitizing the global geocaching community. Their primary moat is a massive, proprietary database of user-generated physical locations, which creates a significant network effect that is difficult for competitors to replicate. The strategic split between a utility-focused navigation app and a gamified storytelling platform allows them to serve both dedicated hobbyists and casual explorers simultaneously.
Who is Groundspeak for?
- Outdoor enthusiasts
- Families seeking gamified exploration
- Community-driven physical activities
Portfolio momentum
Maintained an intense update cadence with 13 releases across its 2 active titles in the last 6 months, with the most recent update occurring 14 days ago.
What other apps does Groundspeak make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Geocaching®?
How's The Navigation Market?
How does it evolve in the Navigation market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇸 US | Navigation | iOSGrossing | #7 | |
| 🇳🇿 New Zealand | Health & Fitness | AndroidFree | #67 | ▲23 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Geocaching®
Key Takeaways
The app successfully gamifies outdoor activity through a global network of user-generated treasure hunts, though user feedback highlights significant friction regarding the transition to a restricted free-tier model.
Where Is It Heading?
Trend analysis
Available very soon