Report updated Apr 16, 2026
Simrad: Companion for Boaters
For boat owners and water-sports enthusiasts who utilize Simrad marine hardware.
Overview · Full Intel report in progress
Simrad: Companion for Boaters is an established navigation app that is free with in-app purchases. With a 4.3/5 rating from 3.7K reviews, it shows polarized user reception.
What is Simrad: Companion for Boaters?
Current Momentum
v4.6 · 3mo ago
ActiveLast updated 90d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
NavigationNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides Autorouting, personal waypoint management, and track recording to assist with route planning.
Delivers weather forecasts, weather overlays, and weather-along-the-route data to inform navigation decisions.
Offers advanced visualization tools like REVEAL Shaded Relief, high-resolution bathymetry, and custom depth shading.
Facilitates the activation, registration, and data synchronization of Simrad chartplotters.
How much does it cost?
Who Built It?
Navico Norway AS
Providing integrated marine navigation and hardware-utility software for recreational boaters, professional anglers, and marine technicians.
Portfolio
11
Apps
Who is Navico Norway AS?
Navico Norway AS operates a multi-brand ecosystem where mobile software serves as a critical extension of proprietary marine hardware brands Simrad, Lowrance, and B&G. Their primary moat is the deep integration between mobile apps and physical chartplotters, creating a high-switching-cost environment for boat owners and certified dealers. The portfolio is currently navigating a strategic shift toward a unified subscription-based charting model via C-MAP, attempting to transition from hardware-dependent utilities to a standalone digital navigation service.
Who is Navico Norway AS for?
- Recreational boaters
- Sailors
- Professional anglers
- Certified marine electronics technicians
Portfolio momentum
Maintained an active development cycle with 6 releases across the portfolio in the last 6 months, with over 50% of the catalog currently active.
What other apps does Navico Norway AS make?
Lowrance: app for anglers
Link: Connect Your Boat
FishHunter - Fish Finder/Sonar
B&G: Companion App for Sailors
Link Pro
Lowrance System Builder
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Simrad: Companion for Boaters?
How's The Navigation Market?
How does it evolve in the Navigation market?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #52 | ▲2 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Simrad: Companion for Boaters
Key Takeaways
While the app provides robust navigation and charting features, recent user feedback highlights significant stability and performance issues that impact core functionality.
Where Is It Heading?
Trend analysis
Available very soon