Report updated Apr 7, 2026
Borneo Post & Utusan Borneo
v8.1Residents of East Malaysia and individuals interested in Sarawak and Sabah regional news who prefer reading in either English or Malay.
What Is Borneo Post & Utusan Borneo?
Launched Aug 1, 2014
Updated Feb 2026
What does it look like?
What are the key features?
Bundled access to both English (The Borneo Post) and Malay (Utusan Borneo) news publications.
Dedicated coverage of Sarawak, Sabah, and national news specifically for East Malaysians.
Provides a digital reading experience for daily newspaper editions.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
What are the pros and cons?
Pros
- Strong regional brand equity in Borneo
- Unique dual-language (English/Malay) bundle
- Stable infrastructure via PressReader partnership
Cons
- Extremely low user engagement/rating count
- Legacy UI/UX (PDF-style reader)
- Minimal social media integration
What is the market outlook?
Growth Opportunities
- Hyper-local content expansion to counter niche startups
- Transition to dynamic news feeds for better retention
- Integration of multimedia (video/podcasts) for younger audiences
Market Threats
- National competitors (The Star) expanding regional sections
- Hyper-local digital-first platforms like DayakDaily
- Shift in user preference away from digital newspaper replicas
Who competes with Borneo Post & Utusan Borneo?
What are the key takeaways?
Borneo Post & Utusan Borneo is a divisive news app that is free with in-app purchases. With a 4.0/5 rating from 1 reviews, it receives mixed feedback from users.
Best for: Residents of East Malaysia and individuals interested in Sarawak and Sabah regional news who prefer reading in either English or Malay.
How much does it cost?
Model: freemium
Operates under a legacy news-reader model, likely utilizing PressReader's infrastructure to gate premium content behind subscriptions or single-issue purchases.
iOS Version
8.1
Release Date
Aug 1, 2014
iOS Price
Free