By Insider
Report updated Apr 14, 2026
Business Insider
For professionals and news consumers seeking timely updates on global business, technology, and financial markets.
Overview · Full Intel report in progress
Business Insider is an established news app that is completely free. With a 4.0/5 rating from 60.7K reviews, it shows polarized user reception.
What is Business Insider?
Current Momentum
v16.8 · 3w ago
IntenseLast updated 22d ago. 5 versions tracked.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Provides real-time notifications to keep users informed on developing stories.
Offers twice-daily audio briefings covering the top stories of the day.
Allows users to follow specific topics and categories for personalized content access.
Delivers curated, full-coverage updates on trending and high-interest topics.
How much does it cost?
Who Built It?
Portfolio
1
Apps
Who is Insider?
Insider, Inc. operates a digital-first news model that prioritizes speed and accessibility over traditional legacy newspaper structures. Their moat is a high-volume editorial engine focused on the intersection of technology and finance, catering specifically to the digital-native professional. The current strategic signal is a shift toward multi-modal consumption, integrating audio summaries and personalized shortcuts to increase daily active usage in a crowded news aggregation market.
Who is Insider for?
- Professionals
- News consumers seeking timely updates on global business
- Technology
- Financial markets
Portfolio momentum
Released 4 updates for their flagship app in the last 6 months, with the most recent major update occurring 31 days ago.
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Business Insider?
How's The News Market?
How does it evolve in the News market?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #44 | ▼3 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Business Insider
Key Takeaways
The app serves as a mobile-first portal for business news, though user sentiment is currently polarized regarding the perceived objectivity of its editorial content.
Where Is It Heading?
Trend analysis
Available very soon