WDRB+
v2.2Residents of Louisville, Kentucky and southern Indiana who want to stay informed on local news, weather, and regional sports.
What Is WDRB+?
Launched Jan 7, 2018
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does WDRB+ look like?
What are WDRB+'s key features?
Real-time access to live newscasts and local events in Louisville and southern Indiana
Access to recorded news segments and the latest forecasts from the WDRB meteorology team
Dedicated coverage and commentary for regional teams including UK, UofL, IU, and WKU
Access to in-depth watchdog journalism and investigative reports
Available on mobile devices as well as Roku, Apple TV, and Amazon Fire
What do users think of WDRB+? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate content quality and ease of use, but report technical stability and crashes and excessive advertising.”
What Users Love
Absolutely the best hometown, family oriented and entertaining morning news
It is one of those true gems that puts front and center the things that make this area so unique and special.
So easy to navigate!
I love the WDRB+ app for my local catch up and information at my fingertips!
Pain Points
It shows the home page and then immediately closes.
Seems like every 5 minutes this app kicks me off and I have to reload
Just plays ads over and over. No news or weather.
The ads in the front when I need important information when severe weather is closing in is dangerous.
High confidence · 71 reviews available
How is WDRB+ ranked?
| Chart | Rank | Change |
|---|---|---|
| Free | #76 | NEW |
What are the pros and cons of WDRB+?
Pros
- Strong brand loyalty and high-quality, unique local content.
- Effective cross-platform strategy (Roku, Fire TV, Apple TV).
- High user engagement with specialized segments like 'WDRB Investigates'.
Cons
- Persistent technical instability and frequent app crashes.
- Poor ad-to-content ratio, especially during time-sensitive weather alerts.
- Significant platform gaps (lack of native Android TV/LG support).
What is the market outlook for WDRB+?
Growth Opportunities
- Expansion into native Smart TV apps (LG/Android TV) to capture the living room audience.
- Implementation of 'ad-lite' or 'ad-free' modes during severe weather events to improve user safety and trust.
- Leveraging the 'WDRB Investigates' brand to build a premium subscription tier.
Market Threats
- Competitor news apps with better stability and less intrusive ad experiences.
- User churn due to frustration with ad-loading loops.
- Reliance on third-party platforms for streaming, which may change policies or costs.
What are the key takeaways for WDRB+?
WDRB+ is a divisive news app that is completely free. With a 4.7/5 rating from 1.5K reviews, it receives mixed feedback from users. Users particularly appreciate content quality, though technical stability and crashes remains a common concern.
Best for: Residents of Louisville, Kentucky and southern Indiana who want to stay informed on local news, weather, and regional sports.
How much does WDRB+ cost?
Model: free
The app serves as a free digital extension of the WDRB broadcast brand, likely monetized through advertising rather than direct user subscriptions.
iOS Version
2.2
Android Version
6.0.547
Release Date
Jan 7, 2018
iOS Price
Free
Android Price
Free
Developer
WDRB