Report updated Apr 10, 2026
News 3 WSIL TV
For residents of Southern Illinois, Southeast Missouri, and Western Kentucky who rely on local media for regional news, severe weather tracking, and community updates.
News 3 WSIL TV is an established news app that is completely free. With a 4.7/5 rating from 572 reviews, it shows polarized user reception.
What Is News 3 WSIL TV?
Which Momentum?
v3.1
No release notes available.
Active Nemesis
KFVS 12 News
By Gray Television Group
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
Gathering signals...
What makes this app unique?
What Are The Key Features?
Comprehensive news, weather, and sports reporting specifically for Southern Illinois, Southeast Missouri, and Western Kentucky.
Access to interactive radar, 7-day forecasts, weather alerts, and a network of sky cameras.
Access to community job listings and local employment resources.
Who is it for & how much does it cost?
Target Audience
Residents of Southern Illinois, Southeast Missouri, and Western Kentucky who rely on local media for regional news, severe weather tracking, and community updates.
Pricing
Free- Free to download and use
The app serves as a free utility to drive traffic to the station's broadcast and digital content, monetized primarily through advertising and sponsored features.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Allen Media Broadcasting make?
User Sentiment
iIndependent intel reports to help builders create better apps. Accuracy improves every day. For informational purposes only.Gathering public signals...
Sentiment analysis will be available soon
What is the competitive landscape for News 3 WSIL TV?
How's The News Market?
Market outlook for this category
Available very soon
News Market Trend
News market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Head to Head
KFVS holds the edge in market reach and brand recognition, but News 3 WSIL TV wins on user experience and sentiment. WSIL's 4.65 rating suggests a more loyal, satisfied mobile user base despite a smaller total audience.
What sets News 3 WSIL TV apart
- +
Superior user satisfaction with a 4.65 rating compared to KFVS's historically lower app stability scores
- +
Unique 'Job Squad' community tool providing direct utility beyond standard news reporting
What's KFVS 12 News's Edge
- -
Significantly larger historical audience and higher rating count (2.5k+), indicating broader market penetration
- -
More robust 'First Alert' weather branding which is a major driver for local news app retention
Contenders
NewsBreak: Local News & Alerts
★4.8 (1349K)Particle Media Inc.
The NBC affiliate for the same DMA, competing directly for the same viewers in Southern Illinois and Western Kentucky.
Stronger focus on Western Kentucky news which overlaps with WSIL's coverage area
Local 6 'Weather Plus' features that mirror WSIL's Storm Track 3 capabilities
Peers
AI-driven feed that aggregates multiple sources into one stream
Highly aggressive push notification strategy for breaking local alerts
Weather Underground: Local Map
★3.9 (31K)Weather Underground, LLC
A high-precision weather app that users often install alongside local news apps for hyper-local station data.
Crowdsourced data from over 250,000 personal weather stations
More technical data visualizations compared to broadcast weather apps
New Kids on the Block
911 Dispatch
★4.5 (691)Christopher Coudriet
Expanding its digital-first 'hyper-local' footprint into smaller communities, threatening the local monopoly of TV stations.
Community-posted content and local 'neighbor' boards
Focus on very small town-level news rather than broad regional coverage
The outtake for News 3 WSIL TV
SWOT Analysis
Core Strengths
- Superior user satisfaction (4.65 rating) compared to regional rivals
- Unique 'Job Squad' community utility tool
- Proprietary network of regional sky cameras for weather verification
- Strong hyper-local focus on the Illinois side of the tri-state area
Critical Frictions
- Significantly smaller historical audience/rating count than primary nemesis
- Lower frequency of content updates compared to larger network-backed newsrooms
- Lack of digital-only exclusive video segments
Growth Levers
- Capitalize on KFVS's reported app stability issues to acquire frustrated users
- Expand community-posted content to compete with Patch's hyper-local growth
- Leverage high rating to secure better placement in local news searches
Market Threats
- KFVS's dominant 'First Alert' weather branding
- NewsBreak's aggressive aggregation of WSIL's own content
- Patch's expansion into small-town community boards
What are the next best moves?
Market 'App Stability' as a core feature
WSIL holds a 4.65 rating while the primary nemesis (KFVS) has historically lower stability scores; this is a direct churn-reduction and acquisition opportunity.
Expand 'Job Squad' into a full community hub
This unique differentiator counters the threat of Patch's community-posted content and provides daily utility beyond news cycles.
Develop digital-only weather segments
The nemesis (KFVS) currently wins on volume of daily video clips and digital-only segments; closing this gap is necessary for retention.
Feature Gaps vs Competitors
- Digital-only live-streamed segments (available in KFVS 12)
- In-depth investigative journalism long-form (available in The Southern Illinoisan)
- Community-posted 'neighbor' boards (available in Patch)
Key Takeaways
WSIL TV is winning the 'quality over quantity' battle in its DMA, boasting a 4.65 rating that suggests a much more stable product than its primary rival, KFVS. To grow, the PM should lean into the app's superior UX and unique community utilities like 'Job Squad' to differentiate from generic news aggregators and unstable legacy apps.
Where Is It Heading?
Stable
v3.1 update (Oct 2025) integrated updated radar and camera networks — indicates active investment in core weather differentiators.
Maintains a 4.65 rating across 572 users — suggests high product-market fit and technical reliability.