Report updated Apr 7, 2026
The Gazette
v6.6Residents of the Baw Baw Shire and West Gippsland area who prefer the traditional newspaper layout but want the convenience of digital access.
What Is The Gazette?
Launched Sep 22, 2015
Updated Feb 2023
What does it look like?
What are the key features?
View a digital replica of the weekly printed newspaper, including all stories, photos, and classifieds.
Download editions to your mobile device to read later without an internet connection.
Search for specific keywords within editions to navigate quickly to stories of interest.
Share articles and content online directly from the app.
Print specific articles to keep a physical copy.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
What are the pros and cons?
Pros
- Exclusive hyper-local content for West Gippsland
- Stable infrastructure via PressReader Inc.
- High-fidelity print-to-digital transition for legacy users
Cons
- Outdated app version (last updated Feb 2023)
- Extremely low user engagement and rating count
- Lack of digital-native interactive features
What is the market outlook?
Growth Opportunities
- Hyper-local advertising for regional businesses
- Interactive community features to rival Nextdoor
- Push notifications for breaking local news
Market Threats
- Nextdoor capturing local community and classifieds market
- Aging demographic of traditional ePaper readers
- Free local news alternatives from ABC and major networks
Who competes with The Gazette?
The Nemesis
The Guardian - US & World News
★4.6 (405K)Guardian News and Media Limited
The primary regional and rural news competitor for Victoria, offering a dedicated digital replica and deep coverage of regional issues.
The primary regional and rural news competitor for Victoria, offering a dedicated digital replica and deep coverage of regional issues.
Contenders
The primary source for free, high-quality local and regional news updates for the Baw Baw Shire and West Gippsland area.
Live Blog & Breaking News Bar
Denver News from 9News
★4.7 (52K)Tegna Inc.
Strong Victorian news presence with dedicated local segments that compete for the same regional audience's attention.
Strong Victorian news presence with dedicated local segments that compete for the same regional audience's attention.
7NewsDC First Alert Weather
Sinclair Broadcast Group, Inc
Broad Victorian reach with a focus on breaking local news and community stories relevant to regional readers.
Broad Victorian reach with a focus on breaking local news and community stories relevant to regional readers.
The Guardian Editions
★4.6 (327)Guardian News and Media Limited
Offers an alternative digital-first perspective on Australian regional issues and rural affairs.
Offers an alternative digital-first perspective on Australian regional issues and rural affairs.
Peers
Aggregates local Gippsland news from various sources, acting as a discovery layer that can bypass direct app subscriptions.
Full Coverage
Uses algorithmic discovery to highlight local news trends, including stories from the West Gippsland area.
SmartNews+
Apple News
★4.6 (1541K)Apple
Pre-installed aggregator that surfaces local Victorian news stories to users based on their geographic location.
Pre-installed aggregator that surfaces local Victorian news stories to users based on their geographic location.
Flipboard: The Social Magazine
Flipboard Inc.
Allows users to create custom magazines for regional Victorian news, aggregating content from multiple publishers.
Allows users to create custom magazines for regional Victorian news, aggregating content from multiple publishers.
New Kids on the Block
Directly threatens local newspapers by providing a platform for hyper-local community news, classifieds, and discussions.
Verified Neighborhood Network
A rising platform for independent local journalists to launch newsletters, potentially siphoning off readers from traditional local papers.
Direct-to-Creator Subscription Model
What are the key takeaways?
The Gazette is a divisive news app that is available. With a 3.0/5 rating from 1 reviews, it receives mixed feedback from users.
Best for: Residents of the Baw Baw Shire and West Gippsland area who prefer the traditional newspaper layout but want the convenience of digital access.
How much does it cost?
Model: subscription
The app uses a traditional publisher subscription model, offering discounted rates for longer-term commitments to drive recurring revenue.
iOS Version
6.6
Release Date
Sep 22, 2015
iOS Price
Free