By BH Media
Report updated Apr 14, 2026
The Press of Atlantic City
For local residents and community members of Atlantic City who want to stay informed on regional news, sports, and politics through a flexible, multi-format digital platform.
The Press of Atlantic City is an established news app that is free with in-app purchases. With a 4.4/5 rating from 946 reviews, it shows polarized user reception. Users particularly appreciate local news coverage, though technical instability remains a common concern.
What Is The Press of Atlantic City?
Current Momentum
v9.19.3 · 2mo ago
MaintenanceThe app is currently in maintenance mode with no major feature updates identified in the provided history.
Active Nemesis
Asbury Park Press
By Gannett
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Users can select specific local news topics to curate their reading experience.
Provides a digital replica of the print newspaper for a traditional reading experience.
An ad-free, faster-loading subscription tier for an uninterrupted reading experience.
Users receive notifications when their favorite writers publish new stories.
Integrated audio playback for articles, allowing users to listen to news on the go.
Who is it for & how much does it cost?
Target Audience
Local residents and community members of Atlantic City who want to stay informed on regional news, sports, and politics through a flexible, multi-format digital platform.
Pricing
Freemium- Free to download with ad-supported access
- News+ subscription for unlimited, ad-free access
Monetization relies on a hybrid model of ad revenue from the free tier and recurring subscription revenue for premium, ad-free utility.
Who Built It?
What other apps does BH Media make?
Waco Tribune-Herald
News
Tulsa-World
News
Richmond Times-Dispatch
News
Winston-Salem Journal
News
What do users think recently?
High confidence · 946 reviews analyzed
What is the recent mood?
“Recent user voice shows a mixed sentiment. Users appreciate local news coverage and breaking news alerts, but report technical instability and intrusive advertising.”
What Users Love
Great source and great way to stay up to date on local South Jersey news
Excellent source of info from my hometown
I love the alerts on my phone from The Press of AC. Most loved feature!
Love the updates as stories develop... Timely and terse.
What Frustrates Users
This is one if the most unstable applications I have attempted to use on my Iphone
the app shows blank pages, when we’re reading, it shuts down for no reason
no news app should ever force you to watch an ad just to get to the headlines. Even worse to force subscribers to do so!
there are too many ads!
What is the competitive landscape for The Press of Atlantic City?
How's The News Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
Asbury Park Press holds the strategic edge due to its larger review volume and consistent update history, though The Press of Atlantic City remains highly competitive in user sentiment with a superior 4.44 rating.
What sets The Press of Atlantic City apart
- +
Slightly higher user satisfaction rating of 4.44 compared to Asbury Park Press's 4.40.
- +
More focused coverage specifically on the Atlantic City community as stated in the app description.
What's Asbury Park Press's Edge
- -
Larger established user base with 2,326 ratings compared to the target's 946.
- -
Higher update frequency with 2 releases in the last 6 months, whereas the target's recent cadence is less frequent.
Contenders
Statewide reach and resource depth far exceeding local-only publications.
High user engagement with over 24K ratings and a recent update in February 2026.
Strong emphasis on local video content and breaking news alerts across the tri-state area.
Highly active development with 4 releases in the last 6 months.
Unique value proposition focusing on media bias and source transparency.
Extremely high technical velocity with the most recent update on March 25, 2026.
Community-centric reporting model that competes directly for local reader attention.
Strong user sentiment with a 4.69 rating across a large volume of reviews.
Peers
Direct geographic competitor for South Jersey news and sports coverage.
Maintains a presence in the same Gannett ecosystem as other top NJ local apps.
Extreme scale with 1,350,416 reviews and a 4.78 rating.
Unmatched update frequency with 26 releases in the last 6 months.
NBC10 Philadelphia: Local News
★4.6 (1.7K)NBCUniversal Media, LLC
Covers the Philadelphia and South Jersey market, overlapping significantly with the target's geographic audience.
Broadcast-backed resources providing high-quality video and weather integration.
Solid regional presence with 1,700 reviews and a 4.55 rating.
WHYY Listen: News & Podcasts
★4.9 (2.6K)WHYY, Inc.
The primary public media outlet for the region, boasting an elite 4.87 rating.
Focus on long-form journalism and podcasts rather than just text-based news.
Highest user satisfaction in the pool (4.87) across 2,578 reviews.
The outtake for The Press of Atlantic City
SWOT Analysis
Core Strengths
- Deep hyper-local South Jersey reporting
- E-edition digital replica for traditional readers
- Author Following feature for personalized engagement
- Puzzmo gamification integration
Critical Frictions
- High frequency of app crashes and 'blank page' errors
- Intrusive ads served to paid subscribers
- Inconsistent E-edition content (missing pages)
- Declining sentiment trend
Growth Levers
- Improve video content to match News 12 capabilities
- Leverage Puzzmo to increase daily active usage (DAU)
- Capture market share from Gannett by fixing stability issues
Market Threats
- Asbury Park Press (Gannett) has 2.4x the review volume and higher update frequency
- NJ.com dominates the statewide market with 24k+ reviews
- NewsBreak aggregator siphoning local traffic
What are the next best moves?
Resolve 'Blank Page' and Crash Bugs
Technical instability is the #1 complaint theme and a primary driver of the declining sentiment trend.
Audit Ad-Serving Logic for News+ Subscribers
Subscribers explicitly complain about being forced to watch ads, which directly threatens the recurring revenue model.
Optimize E-edition Content Pipeline
Users report missing pages in the digital replica, undermining a key differentiator for traditional readers.
Feature Gaps vs Competitors
- Consistent update cadence (Asbury Park Press has 2 releases in 6 months vs target's less frequent schedule)
- Strong local video integration (News 12 Mobile)
- Media bias transparency tools (Ground News)
Key Takeaways
The Press of Atlantic City has a loyal core audience that values its hyper-local reporting, but the product is currently failing on basic technical execution. If the stability issues and subscriber ad-experience are not fixed immediately, the app will continue to lose ground to Gannett-backed rivals like Asbury Park Press which offer more frequent updates and a larger resource pool.
Where Is It Heading?
Declining
Sentiment shifted from high praise (2016-2018) to Frustrated due to technical instability and forced ads for subscribers.
Recent integration of Puzzmo (Mar 2026) shows active investment in engagement features beyond news.
Update frequency lags behind Nemesis (Asbury Park Press) and Contenders (News 12).