By Adobe
Report updated Apr 18, 2026
Adobe Photoshop Elements 2025
For casual photographers, hobbyists, and families looking for powerful, AI-assisted photo editing tools without the complexity or subscription commitment of professional-grade software.
Adobe Photoshop Elements 2025 is an established photo & video app that is a paid app.
What is Adobe Photoshop Elements 2025?
Current Momentum
v1.6
Minor app description changes.
Active Nemesis
Affinity Photo 2
By Serif (Europe)
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Automatically detects and removes people or objects from photo backgrounds with a simple brush stroke.
Automatically adds realistic depth of field with adjustable focal point, blur strength, and range.
Allows users to brush over an area and type a description to generate and insert new objects.
How much does it cost?
- Standard license at $99.99
- Upgrade pricing at $79.99
- Bundle with Premiere Elements at $149.99
Uses a 3-year term license model rather than a recurring monthly subscription, positioning it as a one-time purchase for non-professional users.
Who Built It?
Adobe
Empowering creators and professionals with AI-driven tools for high-quality content production and document management across mobile devices.
Portfolio
13
Apps
Who is Adobe?
Adobe has successfully transitioned its desktop dominance into a mobile-first ecosystem by leveraging its proprietary Firefly generative AI as a core differentiator across its creative suite. Their primary moat is the deep integration with Creative Cloud, creating a high-switching-cost environment for professionals who require seamless cross-device workflows. Currently, the publisher is aggressively pivoting toward AI-assisted automation to maintain leadership against emerging mobile-native creative tools.
Who is Adobe for?
- Creative professionals
- Social media content creators
- Business users requiring professional-grade digitization
- Editing tools
Portfolio momentum
Released 62 updates across 34 apps in the last 6 months with over 60% of the portfolio currently active — maintaining a high-frequency development cycle.
What other apps does Adobe make?
Adobe Scan: PDF & OCR Scanner
Adobe Firefly: AI Generator
Photoshop Express Photo Editor
Adobe Premiere AI Video Editor
Adobe Express: Create Anything
Lightroom: AI Photo Editor
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Adobe Photoshop Elements 2025?
How's The Photo & Video Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Affinity Photo 2
Serif (Europe) Ltd
Direct professional-grade alternative that offers a one-time purchase model, appealing to users avoiding Adobe's subscription ecosystem.
Head-to-head analysis pending — refresh this report for a detailed comparison.
Contenders
GIMP
UserLAnd Technologies
The primary free, open-source alternative for users seeking advanced image manipulation capabilities on desktop platforms.
Peers
AI Generative Fill
AI Face Swap
Capture One
★3.6 (307)Capture One A/S
⚡Targets the photo management and editing workflow, though skewed toward professional tethered shooting and color grading.
New Kids on the Block
Evoto Instant
★4.4 (13)TRUESIGHT PTE. LTD.
⚡Rapidly growing AI-centric editor that automates complex retouching tasks, threatening traditional editing workflows.
PhotoRoom+
Ajay Gosvami
Disrupting the market with highly effective AI background removal and object manipulation specifically for mobile and desktop creators.
The outtake for Adobe Photoshop Elements 2025
Strengths to defend, gaps to attack
Core Strengths
- Strong brand recognition
- Powerful proprietary AI engine
- User-friendly Guided Edit system
Critical Frictions
- High system requirements
- Lack of mobile-first parity
- Rigid 3-year license model
Growth Levers
- Expanding AI-driven mobile integration
- Capturing the creator economy market
- Targeting users migrating away from subscription-only competitors
Market Threats
- Rapid innovation from AI-native startups
- Growing capability of free browser-based editors
- Shift toward mobile-only workflows
Key Takeaways
Adobe Photoshop Elements 2025 is an established photo & video app that is a paid app.
Where Is It Heading?
Trend analysis
Available very soon