Report updated May 19, 2026
Hailuo Al: Image&Video Maker
For content creators, social media users, and marketers requiring rapid video production without manual editing skills.
Hailuo Al: Image&Video Maker is a struggling photo & video app that is free with in-app purchases. With a 3.9/5 rating from 86.2K reviews, it struggles with user retention. Users particularly appreciate creative ai generation tools allow users to produce unique visual content quickly, though aggressive monetization and lack of free trial frustrate users expecting a free experience remains a common concern.
What is Hailuo Al: Image&Video Maker?
Hailuo AI is an AI-powered image and video creation tool for content creators and social media users on iOS and Android.
Users hire Hailuo AI to produce cinematic visual content without manual editing skills, but the current subscription-first model creates a barrier to entry that forces users to churn before experiencing the core value.
Current Momentum
v2.11 · today
Active- Shipped Omni Reference support.
- Integrated cinematic motion control.
- Added vintage film development effects.
Active Nemesis
AI Video - AI Video Generator
By HUBX
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Converts written text prompts into video content
Maintains consistent character appearance across scenes
Applies specific camera movements like pan and tracking
How much does it cost?
- Free tier with basic access
- Subscription for advanced features
Freemium model gates advanced creative controls and high-fidelity generation behind an optional subscription.
Who Built It?
NANONOBLE PTE
Empowering creators and professionals with mobile-first generative AI tools for multimedia production and complex task automation.
Portfolio
2
Apps
Who is NANONOBLE PTE?
Nanonoble is positioning itself as a dual-threat AI publisher, bridging the gap between creative generative media and technical agentic productivity. Their strategy relies on deploying high-compute generative models directly into mobile workflows, targeting the prosumer segment rather than casual users. The rapid release cadence suggests an aggressive push to capture market share in the emerging AI agent category before incumbents solidify their mobile presence.
Who is NANONOBLE PTE for?
- Content creators
- Technical professionals seeking mobile-first generative AI for video production
- Automated task execution
Portfolio momentum
The publisher is in a high-growth phase, having released 15 updates across its 2 active apps in the last 6 months.
What other apps does NANONOBLE PTE make?
What do users think recently?
High confidence · Latest 99 of 126 total reviews analyzed · Based on 126 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate creative ai generation tools allow users to produce unique visual content quickly, but report aggressive monetization and lack of free trial frustrate users expecting a free experience.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Hailuo Al: Image&Video Maker?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
Hailuo AI maintains a #1 Photography category rank in multiple emerging markets including SA and AE, but its overall chart rank volatility (downward trends in 20+ regions) suggests the current monetization model is failing to sustain long-term user interest.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇩🇿 Algeria | Photography | AndroidGrossing | #3 | |
| 🇸🇳 Senegal | Photography | AndroidFree | #17 | ▲1 |
The rivals identified
The Nemesis
Head to Head
The target app must leverage its superior cinematic output quality to differentiate from the high-frequency, utility-focused release strategy of this rival.
What sets Hailuo Al: Image&Video Maker apart
Integrated image and video creation workflow provides a more cohesive creative suite for users
MiniMax backend technology offers a distinct stylistic advantage in cinematic video output quality
What's AI Video - AI Video Generator's Edge
High-velocity release cycle ensures rapid integration of the latest generative AI model improvements
Specialized focus on video generation allows for deeper optimization of text-to-video prompt engineering
Contenders
Offers advanced professional-grade video editing controls that go beyond simple text-to-video generation
Deep integration with creative professional workflows establishes a strong moat against casual-use AI apps
Luma Dream Machine
★4.5 (1.8K)Luma AI, Inc.
A direct competitor in the high-fidelity AI video generation space with a strong focus on realistic motion.
Specializes in high-fidelity motion synthesis that sets a benchmark for realistic AI video generation
Brand positioning focuses on professional-grade cinematic output rather than casual meme-making tools
Peers
Optimized for social-first viral content creation with specific tools for character animation and memes
High engagement loop driven by community-shared content and rapid-fire social media trends
Massive distribution network and established user base provide a significant advantage in feature adoption
Comprehensive traditional editing suite allows users to refine AI-generated clips without leaving the app
Strong focus on curated aesthetic filters that provide a distinct visual identity for user content
High user retention driven by consistent updates to trendy, seasonal visual effects and styles
Specialized in high-quality video enhancement tools that fix common mobile recording issues automatically
Leverages Meitu's extensive experience in image processing to provide superior video retouching capabilities
New Kids on the Block
Utilizes aggressive A/B testing of features to rapidly identify high-conversion creative tools
Rapidly pivots feature sets to align with the latest viral AI video trends on social media
The outtake for Hailuo Al: Image&Video Maker
Strengths to defend, gaps to attack
Core Strengths
- MiniMax cinematic generation quality
- Omni Reference character consistency
Critical Frictions
- Immediate subscription gate
- Inaccurate prompt adherence
Growth Levers
- Daily free credit model
- Localized B2B partnerships
Market Threats
- High-velocity release cadence
- Subscription refund friction
What are the next best moves?
Implement a 3-day free trial because user complaints cite lack of testing as the top frustration → reduce refund surge
Aggressive monetization is the #1 complaint theme in sentiment analysis.
Trade-off: Pause the current annual subscription price-test — refund surge has 4x the revenue impact.
Audit prompt-adherence logic because users report cartoonish results that fail to match prompts → improve retention
Inaccurate generation is the #2 complaint theme, driving negative sentiment.
Trade-off: Deprioritize new aesthetic filter releases — core generation quality is the primary churn driver.
A counter-intuitive read
The high chart rankings in emerging markets are a liability, not a strength, as they mask a high-churn user base that is likely to abandon the app once the initial curiosity fades.
Feature Gaps vs Competitors
- Real-time professional editing suite (available in InShot but absent here)
Key Takeaways
Hailuo AI delivers high-fidelity cinematic output but suffers from a predatory monetization model that alienates casual users, so the PM must prioritize a free-trial gate to lower the conversion friction and stabilize retention.
Where Is It Heading?
Declining
The market for AI video generation is consolidating around tools that offer professional-grade control and transparent pricing. Hailuo AI's current trajectory is exposed: without a pivot to a trial-based model, the high-friction monetization will continue to erode the user base faster than the cinematic output can attract new sign-ups.
Aggressive paywalls without free trials drive high refund rates, which compounds the negative sentiment already visible in recent reviews.
Inaccurate AI generation results fail to match user prompts, leading to a decline in daily active usage and long-term retention.