Report updated Apr 16, 2026

Overview · Full Intel report in progress

Beautify - Hairstyle Try On is an established photo & video app that is free with in-app purchases. With a 4.3/5 rating from 3K reviews, it shows polarized user reception.

What is Beautify - Hairstyle Try On?

Beautify is a photo and video editing app by IdeaLabs designed to help users visualize new hairstyles and colors through AI-powered simulations. The app offers tools for face shape analysis and professional headshot generation, positioning itself as a virtual stylist for personal style exploration.

Current Momentum

v1.5 · 3mo ago

Steady

Last updated 100d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Photo & Video

No ranking data

BeautyGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

AI Hair Face AnalysisStandard

Provides insights into face shape and features to suggest suitable hairstyles and colors.

AI Hair Color ChangerStandard

Allows users to preview various hair colors, ranging from natural tones to vibrant shades.

AI Hairstyle Try-OnStandard

Enables users to virtually test different hairstyles, such as bobs or long waves, without physical styling.

AI HeadshotStandard

Generates professional-looking portraits for use in profile pictures.

How much does it cost?

Freemium

Who Built It?

IdeaLabs app icon 1
IdeaLabs app icon 2
IdeaLabs app icon 3
IdeaLabs app icon 4

IdeaLabs

(1.2M)

Empowering users to generate personalized digital content through AI-driven design and communication tools. They bridge the gap between complex generative AI and accessible, task-specific mobile utilities.

Portfolio

6

Apps

Free 5
Graphics & Design40%
Education40%
Games20%

Who is IdeaLabs?

IdeaLabs has successfully pivoted from a legacy avatar-creation model into a broader suite of AI-utility applications. Their strategy relies on vertical-specific AI tools—such as product photography and language tutoring—to capture high-intent users rather than relying solely on broad social engagement. The primary tension lies in their transition from the massive, legacy user base of their avatar app toward a more diversified, subscription-focused portfolio that requires higher retention rates to remain viable.

Who is IdeaLabs for?

  • Digital creators
  • E-commerce small business owners
  • Language learners seeking low-friction AI tools for professional or personal content generation
Intense

Portfolio momentum

Released 19 updates across 6 apps in the last 6 months, demonstrating a high-frequency development cycle focused on rapid feature iteration.

Last release · 20d agoActive apps · 5

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Beautify - Hairstyle Try On?

How's The Photo & Video Market?

How does it evolve in the Photo & Video market?

ChartRankChange
AndroidGrossing#9
iOSGrossing#97NEW

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Beautify - Hairstyle Try On

Key Takeaways

While marketed as an AI-driven styling tool, user feedback indicates significant dissatisfaction regarding the accuracy of facial generation and the limited depth of the analysis features.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Beautify - Hairstyle Try On, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Beautify - Hairstyle Try On Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/intel-report/photo-video/beautify-hairstyle-try-on

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