Report updated Apr 14, 2026

Overview · Full Intel report in progress

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ImgPlay: GIF Maker & Meme is an established photo & video app that is free with in-app purchases. With a 4.8/5 rating from 44.9K reviews, it shows polarized user reception.

What is ImgPlay: GIF Maker & Meme?

ImgPlay is a specialized media conversion tool that enables users to create high-quality GIFs and animations from various sources like videos, Live Photos, and screen recordings. It distinguishes itself by offering a low-friction editing experience with integrated AI-powered enhancements and multiple capture modes. The app is designed to streamline the creation of memes and short-form loops for mobile users.

Current Momentum

v6.6.0 · today

Intense

Last updated 0d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Photo & Video

No ranking data

Rating Pulse 🇺🇸

Gathering signals...

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Multi-Source ConversionStandard

Converts videos, Live Photos, burst shots, and screen recordings into seamless, high-quality GIFs.

Advanced Capture ModesStandard

Provides four distinct camera modes including hands-free, normal, stop-motion, and boomerang for original content creation.

Flexible Import OptionsStandard

Supports file ingestion from iCloud, Dropbox, Wi-Fi, and iTunes for seamless workflow integration.

AI-Powered EditingStandard

Utilizes cutting-edge AI technology to elevate the quality and polish of generated animations.

How much does it cost?

Freemium

Who Built It?

ImgBase

(119.5K)

Equipping social media creators with specialized tools to transform static media into dynamic content and personalized mobile interfaces.

Portfolio

12

Apps

Free 11
Personalization82%
Photo & Video18%

Who is ImgBase?

ImgBase has successfully transitioned from a high-volume Android personalization studio into a high-utility media editing specialist. Their strategic moat lies in 'single-purpose excellence'—building deep, optimized tools for specific formats like Live Photos and GIFs rather than competing directly with broad-spectrum video suites. The current trajectory shows a clear pivot toward AI-driven automation in their flagship video tools to capture the professionalizing creator economy.

Who is ImgBase for?

  • Social media creators
  • Gen Z users focused on vertical video
  • Custom Live Wallpapers
  • Android UI customization
Intense

Portfolio momentum

The publisher maintains an exceptionally high development cadence with 30 updates across 12 active apps in the last 6 months, including a major release within the last week.

Last release · 7d agoActive apps · 12

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for ImgPlay: GIF Maker & Meme?

How's The Photo & Video Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for ImgPlay: GIF Maker & Meme

Key Takeaways

ImgPlay is a highly-rated, versatile utility that simplifies the complex process of GIF creation through a user-friendly interface and robust media compatibility.

Where Is It Heading?

Trend analysis

Available very soon

Independent intel to help builders create better apps.

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Cite this report

Marlvel.ai. “ImgPlay: GIF Maker & Meme Intelligence Report.” Updated Apr 14, 2026. https://marlvel.ai/intel-report/photo-video/imgplay-gif-maker-meme

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