Overview · Full Intel report in progress

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Adblock Plus for Safari & Apps is an established productivity app that is free with in-app purchases. With a 4.4/5 rating from 18.6K reviews, it shows polarized user reception.

What Is Adblock Plus for Safari & Apps?

Adblock Plus for Safari & Apps is a content-blocking utility designed to remove intrusive advertisements, cookie banners, and tracking elements from the iOS browsing experience. While historically popular, the app aims to improve page load speeds and battery efficiency by filtering web content across Safari and third-party applications.

Current Momentum

v3.2.8 · 1mo ago

Active

Last updated 31d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

No ranking data

Main Category

ProductivityGrossing
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Recent User Mood 🇺🇸

Gathering signals...

What makes this app unique?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Ad BlockingStandard

Removes pop-ups, autoplay videos, and banner ads within the Safari browser.

Distraction RemovalStandard

Hides cookie notices, overlays, and newsletter signups to streamline the user interface.

Privacy ProtectionStandard

Blocks hidden tracking and malware embedded within advertisements.

Performance OptimizationStandard

Reduces data consumption and battery drain by preventing the loading of resource-heavy ad content.

Who is it for & how much does it cost?

Target Audience

Mobile users seeking to minimize data usage, improve privacy, and eliminate visual clutter while browsing on iPhone and iPad.

Pricing

Freemium

Who Built It?

Productivity

Enrichment in progress

Publisher profile available very soon

What other apps does Eyeo make?

Crystal Adblock – Block unwanted ads!

Crystal Adblock – Block unwanted ads!

Utilities

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Adblock Plus for Safari & Apps?

How's The Productivity Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Adblock Plus for Safari & Apps

Key Takeaways

Despite its legacy as a widely used ad blocker, recent user feedback indicates significant performance regressions, including page crashes and inconsistent blocking efficacy.

Where Is It Heading?

Trend analysis

Available very soon

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community.

Hope this helps & keep building! · Found an error?

What's new in this report

No changes detected yet.

Cite this report

Marlvel.ai. “Adblock Plus for Safari & Apps Intelligence Report.” Updated Apr 14, 2026. https://marlvel.ai/intel-report/productivity/adblock-plus-for-safari-apps

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0