By Evernote
Report updated Apr 16, 2026
Evernote - Notes Organizer
For professionals, students, and individuals seeking a 'second brain' to organize complex projects, meeting notes, and personal information.
Evernote - Notes Organizer is an established productivity app that is free with in-app purchases. With a 4.4/5 rating from 74.3K reviews, it shows polarized user reception. Users particularly appreciate organization and utility, though excessive pricing remains a common concern.
What is Evernote - Notes Organizer?
Current Momentum
v11.12
New features (rolling out): - Redesigned formatting toolbar with a clearer layout so everyday editing tools are easier to find and use. - Slash commands: type / in a note to open a menu of shortcuts and actions without leaving the keyboard. - @ mentions: type @ in a note to search your notes and insert a link to the one you select.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Suite of AI tools including transcription, text rewriting, text-to-speech, and meeting note-taking.
Browser extension to capture web pages and articles directly into notes.
Powerful search capabilities that can identify text within images and handwritten notes.
How much does it cost?
- Free tier for basic note-taking and syncing
- Premium subscription plans (Enterprise/Professional) for advanced features and collaboration
Uses a freemium model to capture a broad user base, with advanced AI and collaboration features serving as the primary drivers for conversion to paid tiers.
Who Built It?
Evernote
Equipping knowledge workers and creatives with a digital 'second brain' to capture, organize, and digitize information across a unified ecosystem.
Portfolio
6
Apps
Who is Evernote?
Evernote has transitioned from an independent pioneer to a core asset within the Bending Spoons portfolio, shifting its strategy from broad user acquisition to high-yield, AI-first utility. Its primary moat is the deep institutional legacy and massive user data repository that creates high switching costs for long-term power users. The recent surge in release velocity and the launch of multimodal AI tools indicate a strategic pivot toward consolidating fragmented workflows—audio, sketching, and scanning—into a single high-priced subscription tier.
Who is Evernote for?
- Professionals
- Students
- Visual thinkers requiring cross-platform organization
- Document digitization
Portfolio momentum
The publisher maintains an intense development pace with 11 releases across 6 active apps in the last 6 months.
What other apps does Evernote make?
What do users think recently?
High confidence · 49 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate organization and utility, but report excessive pricing.
Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.
What is the competitive landscape for Evernote - Notes Organizer?
How's The Productivity Market?
How does it evolve in the Productivity market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇸 US | Productivity | iOSGrossing | #28 | ▼1 |
The outtake for Evernote - Notes Organizer
Strengths to defend, gaps to attack
Core Strengths
- Established brand equity
- Robust cross-platform sync
- Advanced OCR/Search
Critical Frictions
- High price point
- Poor customer support
- Feature bloat
Growth Levers
- AI-first productivity
- Simplify UI/UX
- Improve support
Market Threats
- User migration to competitors
- Negative sentiment trends
- Unbundling of services
Key Takeaways
Evernote - Notes Organizer is an established productivity app that is free with in-app purchases. With a 4.4/5 rating from 74.3K reviews, it shows polarized user reception. Users particularly appreciate organization and utility, though excessive pricing remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon