Report updated Mar 31, 2026
Microsoft Bing Search
v32.8.440228001General users seeking an efficient, AI-enhanced search experience and individuals already integrated into the Microsoft ecosystem who want to earn rewards for daily web activity.
What Is Microsoft Bing Search?
Launched Dec 16, 2009
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
AI-powered search that provides summarized, curated answers and key information at the top of results.
Generates images from text prompts using integrated AI technology.
Allows users to search by uploading photos or using the camera to identify objects, solve math, or find shopping inspiration.
Earn points for searching that can be redeemed for gift cards or charitable donations.
Hands-free search functionality using voice commands.
Provides weather updates, news, and quick access to Microsoft features and followed topics.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate microsoft rewards integration and ease of use, but report app stability and crashes and rewards system issues.”
What Users Love
I love the app! It is quite useful if you want to earn gift cards etc.
This app made me so much microsoft points in a span of a few days
very very very good 😊 easy to use working very smoothly
So easy! Thank you!
Pain Points
app keeps crashing when i scroll
The app at this point is completely unusable... only for the app to crash.
when you get enough points for buy something it's didn't allow you to buy any single thing
constantly resetting the weekly rewards back to zero. cut reward points by half.
High confidence · 99 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Free | #96 | NEW |
What are the pros and cons?
Pros
- Strong brand equity and ecosystem integration
- Effective gamification via Microsoft Rewards
- Advanced AI feature set (Copilot, Image Creator)
Cons
- Severe technical instability and crash-on-scroll issues
- Unreliable rewards redemption process
- Intrusive and non-functional notification settings
What is the market outlook?
Growth Opportunities
- Capitalize on the growing demand for generative AI search
- Improve rewards dashboard reliability to boost retention
- Optimize Visual Search for broader utility
Market Threats
- Rapid iteration by competitors like Google and Perplexity AI
- Declining sentiment trends leading to user churn
- Loss of user trust due to broken reward systems
What are the key takeaways?
Microsoft Bing Search is a divisive productivity app that is completely free. With a 4.6/5 rating from 1.9M reviews, it receives mixed feedback from users. Users particularly appreciate microsoft rewards integration, though app stability and crashes remains a common concern.
Best for: General users seeking an efficient, AI-enhanced search experience and individuals already integrated into the Microsoft ecosystem who want to earn rewards for daily web activity.
How much does it cost?
Model: free
The app is positioned as a free, value-added utility to drive engagement with the broader Microsoft ecosystem and Bing search engine, monetized indirectly through search traffic and user retention.
iOS Version
32.8.440228001
Android Version
VARY
Release Date
Dec 16, 2009
iOS Price
Free
Android Price
Free
Developer
Microsoft Corporation