By Wix.com
Report updated Apr 16, 2026
Wix - Website Builder
For entrepreneurs, small business owners, bloggers, and creative professionals looking to manage their online presence on the go.
Overview · Full Intel report in progress
Wix - Website Builder is an established productivity app that is free with in-app purchases. With a 3.8/5 rating from 82K reviews, it shows polarized user reception.
What is Wix - Website Builder?
Current Momentum
v2.117835 · 2w ago
IntenseLast updated 19d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
ProductivityRating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Access to over 900 strategically designed templates for various site types including portfolios and eCommerce.
Tools to upload and manage custom images, videos, blog posts, and site content directly from the app.
Integrated features to manage online store operations and business activities from a mobile device.
Functionality to connect a custom domain name to help visitors locate the website online.
How much does it cost?
Who Built It?
Wix.com
Empowering businesses to manage operations and engage customers through a mobile-first ecosystem of admin and vertical-specific apps.
Portfolio
9
Apps
Who is Wix.com?
Wix has successfully transitioned from a web-based DIY site builder to a mobile-first business OS by bifurcating its portfolio into administrative tools and consumer-facing 'companion' apps. Their moat lies in the deep integration with the Wix backend, creating a closed-loop ecosystem where business owners manage operations via one app while their customers interact via another. This vertical-specific strategy allows them to capture niche market segments like fitness and dining without building standalone competitors for every industry. The current trajectory shows a heavy investment in agency-grade tools to move upmarket from solo entrepreneurs to professional developers.
Who is Wix.com for?
- Small business owners
- Freelancers
- Agencies managing digital presences
- Alongside consumers interacting with those businesses
Portfolio momentum
Released 46 updates across 9 apps in the last 6 months with the most recent update occurring 7 days ago.
What other apps does Wix.com make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Wix - Website Builder?
How's The Productivity Market?
How does it evolve in the Productivity market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇨🇦 Canada | Productivity | iOSFree | #92 | ▼2 |
| 🇵🇹 Portugal | Productivity | iOSFree | #97 | NEW |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Wix - Website Builder
Key Takeaways
While Wix offers a robust feature set for mobile site management, recent user feedback indicates significant friction regarding the usability of the latest editing and media management updates.
Where Is It Heading?
Trend analysis
Available very soon