By ZeptoLab UK
Report updated Apr 16, 2026
Cut the Rope: Origins
For casual gamers and fans of the long-running Cut the Rope franchise who enjoy physics-based logic puzzles and family-friendly content.
Cut the Rope: Origins is an established puzzle app that is free with in-app purchases. With a 3.8/5 rating from 1K reviews, it shows polarized user reception. Users particularly appreciate core gameplay enjoyment, though excessive advertising remains a common concern.
What is Cut the Rope: Origins?
Current Momentum
v0.28
No release notes available.
Active Nemesis
Where's My Water?
By Disney
Other Rivals
7-Day Rank Pulse 🇺🇸
PuzzleNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Core gameplay involving cutting ropes to feed candy to the character Om Nom using realistic physics.
Integration of 3D environments and logic puzzles to modernize the classic gameplay experience.
Additional bite-sized gameplay modes and levels to provide variety beyond the main campaign.
System for collecting gold stars and discovering hidden prizes throughout levels.
How much does it cost?
- Free to play with ad-supported progression
- In-app purchases for power-ups or level progression
Leverages high IP recognition to drive mass-market adoption, utilizing a free-to-play model where monetization is driven by high-frequency ads and convenience-based IAPs.
Who Built It?
ZeptoLab UK
Creating tactile, character-driven physics puzzles that leverage the iconic Om Nom brand to engage casual gamers across generations.
Portfolio
13
Apps
Who is ZeptoLab UK?
ZeptoLab has built a formidable moat around the 'Om Nom' intellectual property, successfully transitioning from a single-hit physics puzzler into a multi-media franchise. Their unique advantage lies in brand salience; by integrating animated stories and stickers into their portfolio, they maintain organic discoverability that bypasses traditional UA hurdles. A key strategic signal is their aggressive pivot toward high-frequency ad monetization and subscription models to sustain legacy titles in a post-premium market.
Who is ZeptoLab UK for?
- Casual mobile gamers
- Families attracted to character-led experiences
- Physics-based logic challenges
Portfolio momentum
The publisher maintains an intense operational cadence with 31 releases or updates in the last 6 months and over 75% of their portfolio currently active.
What other apps does ZeptoLab UK make?
What do users think recently?
High confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate core gameplay enjoyment and nostalgic appeal, but report excessive advertising and technical bugs and glitches.
What Users Love
What Frustrates Users
What is the competitive landscape for Cut the Rope: Origins?
How's The Puzzle Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
- -
Users are happier — sentiment 75/100 vs 45
- -
Higher rated at 4.3★ vs 3.8★
- -
Physics-based Puzzle Mechanics
Contenders
Physics-based construction
Mechanic Pig
Object Creation Engine
Scribble Speak
Puzzle Rescue : Pull the Pin
★4.6 (17)Springcomes Co., Ltd.
A highly popular logic puzzle game that uses physics-based gravity mechanics to move objects toward a goal.
Save The Doge: Rescue Dog Game
★3.8 (11.4K)Onegame Global Limited
⚡Combines character protection with physics-based drawing mechanics, mirroring the 'protect/feed the character' motivation.
Peers
Tricky Puzzle Collection
Offline Play
Impossible Architecture Manipulation
Forgotten Shores Expansion
New Kids on the Block
Customizable Skins
Screw Puzzle Premium
Beru Games
Part of the new wave of physics-logic puzzles focusing on mechanical disassembly and gravity.
The outtake for Cut the Rope: Origins
Strengths to defend, gaps to attack
Core Strengths
- High global brand recognition (Om Nom IP)
- Polished core physics-based logic mechanics
- Successful integration of 3D environments as a modern differentiator
Critical Frictions
- Significant technical instability (freezes and broken levels)
- Aggressive ad frequency causing high user friction
- Perceived brand dilution through 'matching' game mechanics
Growth Levers
- Introduce a premium ad-free tier to recover core fan sentiment
- Market a 'Stability & Bug Fix' update to win back churned users
- Expand 3D-specific challenges to further differentiate from 2D competitors
Market Threats
- Rapidly growing competitors like Wood Nuts & Bolts Puzzle
- Declining sentiment trend impacting App Store visibility
- High churn rates due to technical issues and ad load
Key Takeaways
Cut the Rope: Origins is an established puzzle app that is free with in-app purchases. With a 3.8/5 rating from 1K reviews, it shows polarized user reception. Users particularly appreciate core gameplay enjoyment, though excessive advertising remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon