Overview · Full Intel report in progress

App Store →

Secrets of Salem: Witch f2p is an established puzzle app that is free with in-app purchases. With a 4.3/5 rating from 1.4K reviews, it shows polarized user reception.

What is Secrets of Salem: Witch f2p?

Secrets of Salem: Shadow of the Witch is a narrative-driven puzzle game set in 1950s Salem that combines hidden object mechanics with a supernatural mystery. Players follow the protagonist, Dakota, as she navigates the spirit realm and the physical world to investigate her mother's death and uncover her own magical heritage.

Current Momentum

v1.0

No release notes available.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Puzzle

No ranking data

PuzzleGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Hidden Object GameplayStandard

Players engage in look and find mechanics to locate clues within 1950s-themed environments.

Supernatural NarrativeStandard

The story follows a young witch navigating the boundary between the living world and the spirit realm.

Mystery InvestigationStandard

Users solve search and find challenges to track down a killer and uncover the truth behind a mysterious letter.

How much does it cost?

Freemium

Who Built It?

Thekla, inc. app icon 1
Thekla, inc. app icon 2
Thekla, inc. app icon 3
Thekla, inc. app icon 4

Thekla

(2.2K)

Delivering episodic mystery adventures and high-concept puzzles for both casual players and dedicated enthusiasts.

Portfolio

9

Apps

Free 6Paid 2
Puzzle63%
Games38%

Who is Thekla?

Thekla, inc. operates a distinct hybrid model, balancing a high-output factory for episodic hidden object mysteries with a portfolio of critically acclaimed premium puzzle titles. Their primary moat is a strategic partnership with Big Fish Games, which facilitates broad distribution of their casual narrative content across multiple platforms. A key strategic signal is their aggressive pivot toward freemium episodic releases, which now comprise the majority of their active portfolio updates.

Who is Thekla for?

  • Casual gamers seeking episodic mystery adventures
  • High-intent puzzle enthusiasts looking for non-linear
  • Intellectual challenges
Intense

Portfolio momentum

Released 21 updates in the last 6 months with 12 out of 13 apps currently active — an extremely high development cadence.

Last release · 5d agoActive apps · 12

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Secrets of Salem: Witch f2p?

How's The Puzzle Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Secrets of Salem: Witch f2p

Key Takeaways

This title leverages a 1950s aesthetic and supernatural mystery themes to deliver a classic hidden object experience.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Secrets of Salem: Witch f2p, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

No changes detected yet.

Cite this report

Marlvel.ai. “Secrets of Salem: Witch f2p Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/intel-report/puzzle/secrets-of-salem-witch-f2p

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0