Report updated Mar 29, 2026
MyHeritage: Family Tree & DNA
v7.5.1Individuals interested in genealogy, family history research, and preserving family memories through modern AI-enhanced photo technology.
What Is MyHeritage: Family Tree & DNA?
Launched Nov 12, 2011
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Media Gallery
What are MyHeritage: Family Tree & DNA's key features?
Suite of AI-powered features including Deep Nostalgia⢠(animation), Photo Repair, colorization, and enhancement to restore and animate historical images.
Smart Matchesâ˘, Record Matches, and Instant Discoveries⢠that automatically link user trees to billions of historical records and other user trees.
Genetic testing service providing ethnic makeup analysis across 2,114 regions and matching with DNA relatives.
What do users think of MyHeritage: Family Tree & DNA? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
âRecent user voice shows a frustrated sentiment. Users appreciate genealogy features, but report predatory billing & subscription issues and poor customer support.â
What Users Love
MyHeritage LiveMemory is brilliant for animating photos
Very easy to access information and add it to my family tree
Pain Points
they turned a 30 days free trial... into an annual membership
they Nickel and dime you after you've given them your dna sample
Customer support is set up to be impossible
The contact buttons simply donât work
High confidence ¡ 99 reviews available
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Grossing | #27 | âź1 |
What are the pros and cons of MyHeritage: Family Tree & DNA?
Pros
- Massive proprietary database of 33 billion historical records
- Industry-leading AI photo restoration and animation technology
- High user engagement driven by viral social media sharing
Cons
- Toxic reputation due to aggressive, non-transparent auto-renewal billing
- Ineffective, automated customer support
- Perceived inaccuracies in DNA/ethnicity reporting models
What is the market outlook for MyHeritage: Family Tree & DNA?
Growth Opportunities
- Competitors can capture churned users by offering transparent subscription models
- Opportunity to build trust through a human-centric support experience
- Market gap for a privacy-first, non-predatory genealogy platform
Market Threats
- Potential regulatory scrutiny regarding billing practices
- Declining sentiment trend could lead to mass-uninstalls
- Competitors leveraging similar AI tech without the negative reputation
What are the key takeaways for MyHeritage: Family Tree & DNA?
MyHeritage: Family Tree & DNA is a frustrating reference app that is free with in-app purchases. With a 4.5/5 rating from 316.1K reviews, it frustrates many users from users. Users particularly appreciate genealogy features, though predatory billing & subscription issues remains a common concern.
Best for: Individuals interested in genealogy, family history research, and preserving family memories through modern AI-enhanced photo technology.
How much does MyHeritage: Family Tree & DNA cost?
Model: freemium
Uses a 'freemium' model to lower the barrier to entry for tree building, while gating deep research capabilities and advanced AI photo tools behind a subscription and one-time DNA kit purchases.
iOS Version
7.5.1
Android Version
7.5.10
Release Date
Nov 12, 2011
iOS Price
Free
Android Price
Free
Developer
MyHeritage.com