Report updated May 6, 2026
Armoury
For personnel and enthusiasts requiring mobile access to technical specifications and drill procedures for British military-grade weaponry.
Overview · Full Intel report in progress
Armoury is an established reference app that is a paid app.
What is Armoury?
Current Momentum
v1.1
Updated to work with newer Android devices.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Provides technical data sheets and diagrams for a range of systems including the SA80, GPMG, and NLAW.
Includes detailed weapon drills and a 'buddy buddy' fault-checking feature for training support.
Features detailed 'name parts' diagrams and information on various sighting systems.
The developer provides monthly additions of new weapon systems to the existing library.
How much does it cost?
Who Built It?
Watch and Shoot Developments
Providing specialized reference and utility tools for military personnel and defense enthusiasts. Supporting operational data management and equipment identification.
Portfolio
4
Apps
Who is Watch and Shoot Developments?
Watch and Shoot Developments LTD occupies a niche position by creating specialized, high-utility reference tools for the defense sector, moving away from general-purpose consumer apps. Their moat is built on domain-specific technical content—such as weapon system drills and armored vehicle identification—that requires specialized knowledge to curate. The portfolio shows a clear strategic tension: while they have established a functional utility for military professionals, the majority of their apps are currently in a maintenance or abandoned state, suggesting a lack of ongoing investment in product evolution.
Who is Watch and Shoot Developments for?
- Military personnel
- JTACs
- Aircrew
- Defense enthusiasts requiring technical data
Portfolio momentum
With zero releases in the last 6 months and 3 out of 4 apps categorized as abandoned, the publisher is currently in a maintenance-only state.
What other apps does Watch and Shoot Developments make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Armoury?
How's The Reference Market?
How does it evolve in the Reference market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇬🇧 UK | Reference | iOSPaid | #25 | ▼14 |
| 🇬🇧 UK | Books & Reference | AndroidGrossing | #176 | ▲19 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Armoury
Key Takeaways
Armoury functions as a specialized digital field manual for British Armed Forces weapon systems, maintained through regular content updates.
Where Is It Heading?
Trend analysis
Available very soon