Report updated Apr 7, 2026
Color Wheel
v11.3Professional and amateur visual artists, graphic designers, makeup artists, and stylists who require precise color theory tools.
What Is Color Wheel?
Launched May 7, 2019
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What are the key features?
Uses augmented reality to quickly mark up proportions on physical surfaces for artists.
Simplifies complex images into distinct values to assist beginners in painting.
Introduces a common tone across a palette to act as 'visual glue' for better composition.
Provides specialized wheels including Itten, Mathematical (RGB), and color-type wheels for stylists.
Extracts colors directly from the camera or existing images.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a thrilled sentiment. Users appreciate comprehensive feature set and utility for color theory, but report lack of instructional content and feature requests (export).”
What Users Love
Instead of having to download 10 different color-related apps... this app combines all 10 in one place.
This app is a godsend... helps me understand color theory.
Pain Points
There is little to no instructions or advice on what to do with the tab tools.
I’d like the option to export a color palette as an image file.
High confidence · 49 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Paid | #34 | ▼9 |
What are the pros and cons?
Pros
- All-in-one feature density
- Unique AR and Value analysis tools
- High user satisfaction and rating (4.8+)
- Consistent developer updates
Cons
- Steep learning curve for beginners
- Limited professional export formats
- UI visibility issues on light backgrounds
- Minimal social/web presence
What is the market outlook?
Growth Opportunities
- Create educational 'Color Theory' content
- Add professional exports (ASE, Procreate)
- Develop community palette sharing features
- Improve Android feature parity
Market Threats
- Modern, minimalist UI competitors (Swatches)
- Specialized niche apps (Value Study)
- Native OS-level color tools
Who competes with Color Wheel?
Peers
A dedicated tool for checking WCAG contrast ratios, competing with the 'Contrast Ratio' accessibility feature.
Da Vinci Eye: AR Trace & Draw
Da Vinci Eye LLC
While a broader drawing tool, its AR projection features compete directly with the 'AR Stencil' tool for physical artists.
While a broader drawing tool, its AR projection features compete directly with the 'AR Stencil' tool for physical artists.
What are the key takeaways?
Color Wheel is a thrilling reference app that is a paid app. With a 4.8/5 rating from 1K reviews, it thrills its users from users. Users particularly appreciate comprehensive feature set, though lack of instructional content remains a common concern.
Best for: Professional and amateur visual artists, graphic designers, makeup artists, and stylists who require precise color theory tools.
How much does it cost?
Model: paid
The developer employs a bifurcated strategy: a premium paid model on iOS for professionals and a free model on Android, likely for broader reach or lead generation.
iOS Version
11.3
Android Version
1.1.1
Release Date
May 7, 2019
iOS Price
$3.99
Android Price
Free