Report updated Jun 18, 2026
Macros from Brazil
For individuals, nutritionists, and health-conscious users seeking accurate, standardized nutritional data for Brazilian food items.
Macros from Brazil is an established reference app that is a paid app. With a 5.0/5 rating from 6 reviews, it shows polarized user reception.
What is Macros from Brazil?
Macros from Brazil is a reference app providing a digitized, searchable version of the official Brazilian Table of Food Composition for iOS users.
Users hire this app to access standardized, localized nutritional data for accurate dietary planning, as general global databases often lack specific Brazilian food items.
Current Momentum
v2025.8
- Maintains niche reference utility.
- Ships stability updates.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
ReferenceNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides a searchable, organized digital version of the official Brazilian Table of Food Composition containing over 500 foods.
Automatically recalculates nutritional properties based on user-defined gram quantities for any listed food.
Allows users to create custom lists for specific meal times like breakfast or post-workout snacks.
How much does it cost?
- $0.99 upfront
The paid-upfront model targets users seeking a one-time purchase for academic-grade data, but limits top-of-funnel acquisition in a freemium-dominated market.
Who Built It?
Biographics Consultoria e Design LTDA
Providing specialized utility and reference tools for niche professional and hobbyist workflows. Streamlining data management and tracking for specific user needs.
Portfolio
13
Apps
Who is Biographics Consultoria e Design LTDA?
Biographics operates as a founder-led studio that prioritizes high-utility, single-purpose tools over broad consumer platforms. Their strategy centers on capturing long-tail search intent in professional and hobbyist niches, such as land surveying and specialized collection management. By maintaining a lean, high-velocity release cycle, they effectively test and iterate on micro-SaaS concepts that address specific pain points for small business owners and enthusiasts.
Who is Biographics Consultoria e Design LTDA for?
- Small business owners
- Land owners
- Specialized hobbyists seeking functional tools for calculation
- Tracking
Portfolio momentum
Released 15 updates across 28 apps in the last 6 months, demonstrating a high-frequency development cadence.
What other apps does Biographics Consultoria e Design LTDA make?
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What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Macros from Brazil?
How's The Reference Market?
How does it evolve in the Reference market?
Macros from Brazil sits at #56 Paid in its category (BR), maintaining a niche position as a specialized reference tool. The lack of a free-tier entry point limits its ability to compete for the broader health-tracking audience.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇧🇷 Brazil | Reference | iOSPaid | #50 | ▼1 |
The rivals identified
Peers
Leverages a direct-to-consumer subscription model that creates recurring revenue and high user retention through auto-orders.
Focuses on product sales and brand loyalty rather than providing neutral, academic nutritional composition data.
Provides a broader health information library that serves as a comprehensive reference for pediatric nutrition.
Lacks the specialized, localized Brazilian food composition data that defines the core value of Macros from Brazil.
Offers personalized meal plans and progress tracking features that go beyond static nutritional reference tables.
Integrates budget-savvy nutrition tips to attract cost-conscious users looking for actionable weight loss advice.
Fiber Tracker | Plant Power
★4.7 (60)Bart Jacobs
This app overlaps with the target by offering specialized nutritional tracking, specifically focusing on plant-based dietary goals.
Utilizes expert-informed methodology to guide users toward specific plant diversity goals rather than just listing data.
Provides a more interactive user experience through personalized goal setting and progress visualization tools.
New Kids on the Block
Focuses on adaptive longevity protocols and biomarker tracking to offer a proactive, data-driven health management experience.
Uses AI-driven barcode and label scanning to provide instant, personalized dietary alignment for the user.
The outtake for Macros from Brazil
Strengths to defend, gaps to attack
Core Strengths
- Official TACO dataset integration provides high-trust academic accuracy
- Dynamic calculation engine enables custom portion tracking
Critical Frictions
- Manual data entry requirement creates high friction
- Paid-upfront pricing model limits user acquisition
Growth Levers
- Integration of barcode scanning would bridge the gap to AI rivals
- B2B partnerships with nutrition clinics could scale distribution
Market Threats
- AI-based label scanning apps are commoditizing nutritional data
- Subscription-based fitness apps bundle data into engaging ecosystems
What are the next best moves?
Pivot to a freemium model because the current $0.99 barrier limits user acquisition → increase install velocity
The current paid-upfront model is a barrier to entry in a market dominated by freemium health apps.
Trade-off: Pause the development of new social sharing features — acquisition is a higher priority than engagement.
Ship barcode scanning functionality because manual entry is the primary friction point against AI competitors → improve daily retention
Competitors like LabelScan Ai are using automation to disrupt the reference space.
Trade-off: Deprioritize the expansion of the dietary list organization features — automation is the core competitive gap.
A counter-intuitive read
The app's reliance on a static, official government dataset is a stronger long-term moat than AI-generated data, provided the developer pivots to a B2B distribution model with clinics.
Feature Gaps vs Competitors
- Barcode/Label scanning (available in LabelScan Ai but absent here)
- Personalized goal setting (available in Fiber Tracker but absent here)
Key Takeaways
Macros from Brazil provides a high-trust reference utility, but its manual-entry friction and paid-upfront model leave it exposed to AI-driven automation, so the PM should pivot to a freemium model and prioritize barcode scanning to remain competitive.
Where Is It Heading?
Stable
The nutritional reference market is shifting toward automated, biomarker-driven health management, which makes static tables like TACO less attractive to casual users. Macros from Brazil remains stable as a specialized tool, but it must integrate automation to avoid being eclipsed by AI-based entrants.
The rise of AI-driven label scanning apps (e.g., LabelScan Ai) commoditizes static reference data, which threatens the app's core value proposition.
The app maintains a stable niche position in the Brazilian market, but lacks the feature cadence to capture broader health-conscious user segments.