Report updated Apr 16, 2026
Bath & Body Works | B&BW
For frequent shoppers and loyal customers of Bath & Body Works looking to manage rewards and track exclusive deals.
Overview · Full Intel report in progress
Bath & Body Works | B&BW is an established shopping app that is completely free. With a 4.8/5 rating from 2.2M reviews, it shows polarized user reception.
What is Bath & Body Works | B&BW?
Current Momentum
v12.0 · today
IntenseLast updated 0d ago. 5 versions tracked.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Users earn points toward free products and can track their progress directly within the app.
A centralized location to store and access earned rewards and active promotional offers.
Alerts users to the latest scent drops, new product arrivals, and current store deals.
Provides early access to new products, sneak peeks, and special birthday surprises.
How much does it cost?
Who Built It?
Bridging the gap between physical retail and digital loyalty through a unified shopping and rewards platform.
Portfolio
1
Apps
Who is Bath & Body Works Brand Management?
Bath & Body Works operates a single-app strategy focused on deepening the omnichannel relationship with its retail customer base. Their moat is the seamless integration of a high-volume loyalty program with physical store inventory, creating a closed-loop ecosystem that incentivizes repeat visits. The current trajectory shows a heavy investment in feature parity between digital and physical touchpoints, prioritizing retention through exclusive digital-first product access.
Who is Bath & Body Works Brand Management for?
- Frequent retail shoppers
- Fragrance enthusiasts looking for rewards
- Early access to product launches
Portfolio momentum
Maintains a consistent update cadence for its single flagship title, with 4 releases in the last 6 months to optimize the shopping experience.
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Bath & Body Works | B&BW?
How's The Shopping Market?
How does it evolve in the Shopping market?
| Chart | Rank | Change |
|---|---|---|
| Free | #46 | ▲8 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Bath & Body Works | B&BW
Key Takeaways
While the app offers a robust loyalty ecosystem, recent user feedback highlights significant technical friction regarding account authentication and order management.
Where Is It Heading?
Trend analysis
Available very soon