Report updated Apr 14, 2026
Michaels Stores
For dIY makers, crafters, and hobbyists looking to purchase supplies and discover creative project inspiration.
Overview · Full Intel report in progress
Michaels Stores is an established shopping app that is completely free. With a 4.5/5 rating from 341.1K reviews, it shows polarized user reception.
What is Michaels Stores?
Current Momentum
v26.4 · 5d ago
IntenseLast updated 5d ago. 5 versions tracked.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Allows users to quickly locate specific items within a physical store.
Provides access to weekly ads and coupons that can be scanned directly at checkout.
A free loyalty program offering exclusive offers, receipt-free returns, and early sales alerts.
Offers a library of project ideas and information on upcoming in-store events like Kids Club and MAKE breaks.
How much does it cost?
Who Built It?
Equipping DIY makers and crafters with a high-utility bridge between digital inspiration and physical retail supplies.
Portfolio
1
Apps
Who is Michaels Stores?
Michaels Stores leverages a hybrid retail strategy, positioning its mobile presence as a utility-first companion for physical store navigation rather than a standalone e-commerce platform. Their primary moat is the integration of specialized services like custom framing and the MakerPlace marketplace, which are difficult for pure-play digital competitors to replicate. The high release velocity indicates a focused effort to digitize the 'maker' experience through features like voice-assisted in-store search and real-time inventory tracking.
Who is Michaels Stores for?
- DIY makers
- Crafters
- Hobbyists seeking project supplies
- Creative inspiration
Portfolio momentum
Maintained a high update cadence with 10 releases in the last 6 months for their flagship app, with the most recent update occurring less than 20 days ago.
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Michaels Stores?
How's The Shopping Market?
How does it evolve in the Shopping market?
| Chart | Rank | Change |
|---|---|---|
| Free | #73 | ▲8 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Michaels Stores
Key Takeaways
The app serves as a centralized hub for Michaels customers to manage loyalty rewards, access digital savings, and navigate in-store inventory efficiently.
Where Is It Heading?
Trend analysis
Available very soon