Report updated Apr 18, 2026

Overview · Full Intel report in progress

Good On You – Ethical Ratings is an established shopping app that is completely free. With a 4.0/5 rating from 2.2K reviews, it shows polarized user reception.

What is Good On You – Ethical Ratings?

Good On You is a sustainability-focused shopping app that provides ethical ratings for over 3,000 fashion brands. It empowers users to evaluate brand impact on people, the planet, and animals while offering sustainable alternatives and direct brand engagement tools.

Current Momentum

v5.42 · 8mo ago

Maintenance

Last updated 245d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Shopping

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Sustainability RatingsStandard

Provides a five-point rating system assessing brands on their impact regarding people, the planet, and animals.

Brand Discovery and AlternativesStandard

Allows users to search for specific brands and suggests sustainable alternatives if a brand does not meet their ethical standards.

User-Requested RatingsStandard

Enables users to request assessments for brands not currently included in the database.

Consumer AdvocacyStandard

Provides a mechanism for users to send messages directly to brands to urge improvements in their sustainability practices.

How much does it cost?

Free

Who Built It?

Good On You Ltd app icon

Providing sustainability-focused ratings for fashion and beauty brands to help consumers make informed, ethical purchasing decisions.

Portfolio

1

Apps

Who is Good On You?

Good On You operates as a specialized data-driven platform that bridges the gap between consumer intent and corporate transparency. Their moat is built on a proprietary rating methodology that aggregates impact data across people, planet, and animal welfare, creating a standard for ethical brand discovery. By positioning themselves as an independent arbiter of sustainability, they have successfully moved beyond simple directory services to become a trusted reference point for conscious consumption.

Who is Good On You for?

  • Conscious consumers who prioritize ethical
  • Environmental
  • Social impact when making fashion
  • Beauty purchasing decisions
Maintenance

Portfolio momentum

The publisher has not released updates in the last 6 months, indicating a maintenance-focused development cycle for their single active application.

Active apps · 1

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Good On You – Ethical Ratings?

How's The Shopping Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Good On You – Ethical Ratings

Key Takeaways

The app functions as a centralized transparency tool for ethical fashion, combining brand assessment data with actionable consumer advocacy features.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Good On You – Ethical Ratings, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Good On You – Ethical Ratings Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/intel-report/shopping/good-on-you-ethical-ratings

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