Report updated Apr 17, 2026

Overview · Full Intel report in progress

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Nykaa – Makeup/Beauty Shopping is an established shopping app that is completely free. With a 4.4/5 rating from 1.6K reviews, it shows polarized user reception.

What is Nykaa – Makeup/Beauty Shopping?

Nykaa is a comprehensive beauty and wellness e-commerce platform offering over 100,000 products across 850+ brands. The app serves as a centralized marketplace for makeup, skincare, hair care, and luxury wellness items, emphasizing the sale of genuine, brand-sourced goods.

Current Momentum

v5.1 · 1w ago

Intense

Last updated 9d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Shopping

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Extensive Product CatalogStandard

Provides access to over 100,000 beauty and wellness items from more than 850 brands.

Diverse Category SelectionStandard

Includes dedicated sections for makeup, skincare, hair care, luxury, herbal, and mom & baby products.

Genuine Product GuaranteeStandard

Markets products as 100% authentic and reliable by sourcing them directly from the brands.

How much does it cost?

Free

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Nykaa – Makeup/Beauty Shopping?

How's The Shopping Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Nykaa – Makeup/Beauty Shopping

Key Takeaways

While the app offers a vast, authentic inventory for beauty shoppers, recent user feedback highlights significant dissatisfaction regarding customer service responsiveness and return policy execution.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Nykaa – Makeup/Beauty Shopping, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Nykaa – Makeup/Beauty Shopping Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/intel-report/shopping/nykaa-makeup-beauty-shopping

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