Report updated Apr 20, 2026

Overview · Full Intel report in progress

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Paytm Mall: E-Gift Card Store is an established shopping app that is completely free. With a 3.2/5 rating from 36 reviews, it shows polarized user reception.

What is Paytm Mall: E-Gift Card Store?

Paytm Mall: E-Gift Card Store is a dedicated shopping platform for purchasing digital gift cards across categories including fashion, entertainment, and electronics. Developed by Paytm, the app provides access to over 250 brands with personalized deals and integrated payment options. It serves as a specialized extension of the broader Paytm ecosystem for gift card procurement.

Current Momentum

v5.3

No release notes available.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Shopping

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Gift Card MarketplaceStandard

Provides a catalog of gift cards from over 250 brands spanning fashion, entertainment, groceries, and electronics.

Personalized OffersStandard

Delivers exclusive, curated deals and privileges tailored to individual user shopping preferences.

Integrated Payment GatewayStandard

Supports multiple payment methods including Paytm, UPI, netbanking, credit/debit cards, and Paytm Postpaid.

How much does it cost?

Free

Who Built It?

Paytm Mobile Solutions

(23.8M)

Providing a comprehensive digital ecosystem for Indian consumers to manage payments, investments, and daily utility services.

Portfolio

6

Apps

Free 5
Finance60%
Business20%
Travel20%

Who is Paytm Mobile Solutions?

Paytm has established a dominant 'Super App' position in the Indian market by integrating high-frequency utility payments with high-margin financial services. Their moat is built on a massive merchant-side hardware network that creates a physical presence alongside their digital wallet. The current strategic signal is the aggressive expansion into wealth management and credit products, leveraging their massive user base to cross-sell regulated financial services.

Who is Paytm Mobile Solutions for?

  • Indian consumers
  • Small business owners seeking a centralized platform for UPI payments
  • Bill management
  • Retail investing
Active

Portfolio momentum

Released 15 updates across the portfolio in the last 6 months, with the most recent major update occurring 5 days ago.

Last release · 5d agoActive apps · 4Abandoned · 2

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Paytm Mall: E-Gift Card Store?

How's The Shopping Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Paytm Mall: E-Gift Card Store

Key Takeaways

This app functions as a specialized storefront for purchasing digital gift cards from a wide range of brands using the integrated Paytm payment infrastructure.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Paytm Mall: E-Gift Card Store, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Paytm Mall: E-Gift Card Store Intelligence Report.” Updated Apr 20, 2026. https://marlvel.ai/intel-report/shopping/paytm-mall-e-gift-card-store

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