Report updated Apr 3, 2026
Makeover Date: Makeup ASMR
v1.2.1Casual gamers who enjoy simulation games, ASMR-style relaxation, and narrative-driven fashion makeover experiences.
What Is Makeover Date: Makeup ASMR?
Launched May 16, 2023
Updated Jan 2025
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Provides a relaxing, sensory-focused experience of performing skincare and makeup routines.
Integrates makeup transformation tasks into narrative-driven character stories.
Offers a wide variety of character models, clothing, hairstyles, jewelry, and accessories.
Allows users to tailor makeup styles to specific scenarios like job interviews, dates, or spy missions.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay and content variety, but report app stability and loading issues and excessive advertising.”
What Users Love
I love this game so much
Feels like I am dressing and doing makeup on a real person
Finished all the stories and I wish there were more stories to play
Pain Points
The app doesn't even load. can't play if it won't load.
Won't load gets to first screen and the freezes
There is literally an ad after every step
Way too many ads and you have to use ads to unlock things.
High confidence · 50 reviews available
What are the pros and cons?
Pros
- Strong narrative integration providing context for gameplay
- High-quality character models and diverse customization
- Effective use of ASMR triggers aligning with social trends
Cons
- Severe technical instability and launch-time crashes
- Aggressive ad frequency disrupting user experience
- Friction in the VIP/IAP registration system
What is the market outlook?
Growth Opportunities
- Expansion into DIY makeup creation mechanics
- Leveraging narrative expertise for limited-time story events
- Optimizing ad-to-reward ratio to improve retention
Market Threats
- Hyper-casual giants cloning mechanics with better stability
- Negative brand sentiment leading to store de-ranking
- High-fidelity competitors pulling away premium users
Who competes with Makeover Date: Makeup ASMR?
The Nemesis
Why it's a threat
- +
Weaker sentiment at 35/100 — but still a direct threat
- +
Higher rated at 4.5★ vs 3.5★
Contenders
A high-popularity rival focusing on the creative design and application of makeup for various characters.
Specialized Makeup Effects
Makeover Studio: Makeup Games
★4.5 (115K)LIHAO TECH CO., LIMITED
Combines narrative-driven makeover scenarios with detailed makeup and styling simulation.
Combines narrative-driven makeover scenarios with detailed makeup and styling simulation.
Beauty Care!
★4.4 (335K)RUBY OYUN VE YAZILIM DANISMANLIK SANAYI TICARET ANONIM SIRKETI
A leading simulation title centered on the 'gross-to-glam' skincare and facial treatment process.
A leading simulation title centered on the 'gross-to-glam' skincare and facial treatment process.
The market leader in makeover storytelling, though it uses match-3 mechanics as the primary gameplay driver.
Hybrid Makeover & Decorating
Peers
A social-first fashion game emphasizing creative expression and community voting.
DIY Makeup Tools
Broad simulation ecosystem that includes deep character customization and storytelling.
Home Designer
A popular simulation game that competes for the same casual, relaxing gameplay time.
Processing and Manufacturing
Covet Fashion: Dress Up Game
Crowdstar LLC
A high-end fashion styling app that shares the occasion-based design constraint.
A high-end fashion styling app that shares the occasion-based design constraint.
New Kids on the Block
A fast-growing trend-based dress-up game that simplifies the makeover process for quick engagement.
High-Quality Animation
A rising hit that uses a unique aesthetic to deliver the same customization and storytelling loop.
Diary & Storytelling Mode
What are the key takeaways?
Makeover Date: Makeup ASMR is a divisive simulation app that is available. With a 3.5/5 rating from 1.4K reviews, it receives mixed feedback from users. Users particularly appreciate engaging gameplay, though app stability and loading issues remains a common concern.
Best for: Casual gamers who enjoy simulation games, ASMR-style relaxation, and narrative-driven fashion makeover experiences.
How much does it cost?
Model: subscription
Monetization relies on a freemium model using forced ads to drive conversion to a VIP subscription, which removes ads and unlocks premium assets.
iOS Version
1.2.1
Android Version
1.2.5
Release Date
May 16, 2023
iOS Price
Free
Android Price
Free
Developer
Crazy Maple Studio, Inc.