Report updated Apr 20, 2026

Overview · Full Intel report in progress

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Tidy Home: Cozy Decor is an established simulation app that is completely free. With a 4.3/5 rating from 2.1K reviews, it shows polarized user reception.

What is Tidy Home: Cozy Decor?

Tidy Home: Cozy Decor is a simulation game that focuses on organization and interior design through ASMR-inspired mechanics. Players transform cluttered spaces into styled rooms using a variety of furniture and decorative accents. The app emphasizes a stress-free environment for users to practice home organization.

Current Momentum

v1.2

Tidy Home v1.2.4: + Update MMP

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Simulation

No ranking data

SimulationGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

ASMR Gameplay MechanicsStandard

Provides a sensory-focused, stress-free experience centered on the satisfaction of organizing and unpacking.

Diverse Room CatalogStandard

Features a wide range of room types, including living rooms and kitchens, each with unique design challenges.

Customizable DecorStandard

Allows users to experiment with various furniture pieces and decorative accents to achieve specific design themes.

How much does it cost?

Free

Who Built It?

ICEBEAR., JSC

(147.7K)

Providing casual mobile gamers with accessible logic puzzles and ASMR-inspired organization experiences for stress relief and mental stimulation.

Portfolio

13

Apps

Free 12
Games100%

Who is ICEBEAR., JSC?

IceBear has established a high-velocity production model centered on trending hyper-casual mechanics, specifically dominating the 'Draw-to-Solve' and ASMR organization sub-genres. Their strategic advantage lies in rapid iteration and thematic expansion, as evidenced by multiple top-performing titles sharing 'Delete One Part' (DOP) logic mechanics. The publisher is currently leaning into 'cozy' and 'healing' gameplay styles, positioning themselves to capture the growing demand for low-intensity, satisfying mobile experiences that prioritize relaxation over high-stakes competition.

Who is ICEBEAR., JSC for?

  • Casual mobile gamers seeking short-session logic puzzles
  • ASMR-style organization
  • Reflex-based arcade challenges
Active

Portfolio momentum

The publisher maintains a high development cadence with 63 releases in the last six months and over 60% of their total portfolio currently active.

Last release · 1d agoActive apps · 37Abandoned · 21

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Tidy Home: Cozy Decor?

How's The Simulation Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Tidy Home: Cozy Decor

Key Takeaways

Tidy Home leverages the popularity of organization-based ASMR to provide a relaxing, creative simulation experience for casual users.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tidy Home: Cozy Decor, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Tidy Home: Cozy Decor Intelligence Report.” Updated Apr 20, 2026. https://marlvel.ai/intel-report/simulation/tidy-home-cozy-decor

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