Report updated Apr 17, 2026
Salams: Halal Muslim Marriage
For muslims worldwide seeking a faith-based, secure, and respectful environment for marriage, friendship, and community networking.
Salams: Halal Muslim Marriage is a struggling social networking app that is free with in-app purchases. With a 4.2/5 rating from 75.5K reviews, it struggles with user retention. Users particularly appreciate basic functionality, though technical bugs and crashes remains a common concern.
What is Salams: Halal Muslim Marriage?
Current Momentum
v12.6
Bug fixes and performance improvements.
Active Nemesis
Muzz: Where Muslims Marry
By MUZZ
Other Rivals
7-Day Rank Pulse 🇺🇸
Social NetworkingNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Dating and networking platform specifically designed for Muslims, incorporating religious preferences like sect, prayer levels, and Wali requirements.
Manual review process by customer support to ensure user authenticity and safety.
Privacy-focused feature that prevents users from taking screenshots of profiles and conversations.
Toggle between 'Salams Love' for marriage and 'Salams Friends' for networking and friendship.
Standard Tinder-style interface where matches only occur upon mutual interest.
Premium features to increase profile visibility and add personalized messages to match requests.
How much does it cost?
- Free to download and use core matching features
- Salams Gold and Diamond memberships for advanced features like Profile Boosts and Notes
Monetization relies on a subscription-based model that gates visibility and communication enhancements, targeting users serious about finding a spouse.
Who Built It?
Affinity Apps
Providing dedicated digital spaces for niche communities to find romantic connections through culturally-specific dating platforms.
Portfolio
5
Apps
Who is Affinity Apps?
Affinity Apps functions as the specialized community-focused vertical within the Match Group ecosystem, prioritizing demographic-specific silos over broad-market dating. Their competitive advantage lies in cultural localization—integrating specific religious and social filters that mainstream competitors often overlook. The current strategic focus appears to be technical stabilization and trust-building, as evidenced by an aggressive update cadence following user feedback regarding discovery filters and profile authenticity.
Who is Affinity Apps for?
- Single adults seeking romantic or social connections within specific cultural
- Ethnic
- Or religious communities
- Black
Portfolio momentum
The publisher maintains an intense development cycle with 29 releases across 5 apps in the last 6 months, with all titles receiving updates within the last week.
What other apps does Affinity Apps make?
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate basic functionality, but report technical bugs and crashes and scams and fake profiles.
What Users Love
What Frustrates Users
What is the competitive landscape for Salams: Halal Muslim Marriage?
How's The Social Networking Market?
How does it evolve in the Social Networking market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇨🇿 Czech Republic | Social Networking | iOSGrossing | #42 | NEW |
| 🇩🇰 Denmark | Social Networking | iOSGrossing | #43 | NEW |
The rivals identified
The Nemesis
- -
Selfie and ID Verification
- -
Chaperone (Wali) Mode
Contenders
Concierge Service
Audio Video Calling
Nikah.com® -Muslim Matchmaking
Rib Matches Private Limited
A traditional matrimonial heavyweight that appeals to users who find swipe-based apps too casual for the serious intent of marriage.
buzzArab Arab & Muslim Dating
BUZZMEDIA INC.
Targets the Arab and Muslim demographic with a focus on both marriage and friendship, mirroring Salams' dual-mode functionality.
Peers
Prompt-based Profiles
Convo Starters
Shaadi.com Matrimony App
People Interactive (I) Pvt. Ltd.
The dominant player in South Asian matchmaking, capturing a significant portion of the Muslim 'Rishta' market globally.
New Kids on the Block
Saba Estacionamiento más cerca
Saba Aparcamientos
A rising threat that uses a community-vetted, 'slow-dating' approach to ensure high-intent matches for marriage.
The outtake for Salams: Halal Muslim Marriage
Strengths to defend, gaps to attack
Core Strengths
- Strong 10-year brand heritage in the Muslim niche
- Unique dual-mode (Love vs Friends) utility
- Privacy-first features like Screenshot Stopper
- Deep religious-specific profile customization
Critical Frictions
- Critical technical debt (crashes, login issues)
- Broken premium filter algorithms
- Unresponsive customer support infrastructure
- High user perception of fake/scammer profiles
Growth Levers
- Expand the 'Friends' mode into a broader community social hub
- Implement AI-driven identity verification to combat scammers
- Introduce 'Slow Dating' or community-vetted matching tiers
Market Threats
- Direct competition from Muzz's global scale
- Mainstream apps (Hinge/Bumble) improving religious filters
- Emerging 'New Kids' like Saba capturing high-intent users
Key Takeaways
Salams: Halal Muslim Marriage is a struggling social networking app that is free with in-app purchases. With a 4.2/5 rating from 75.5K reviews, it struggles with user retention. Users particularly appreciate basic functionality, though technical bugs and crashes remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon