Howbout: shared calendar

Howbout is a social-first calendar application that differentiates itself by integrating group chat, activity feeds, and visual customization into a shared scheduling platform. It targets socially active young adults who find traditional calendar apps too utilitarian and boring.

While the app enjoys a high user rating, it faces challenges with onboarding friction and technical stability. The current strategy relies on a freemium model, but the mandatory invite-to-access barrier is negatively impacting user acquisition and sentiment.