App Intelligence Report

Beta
Life360: Stay Connected & Safe icon

Life360: Stay Connected & Safe

All-in-one family safety: location sharing, crash alerts, driver reports & more

by Life360

Human
Agent
.md

Metadata

Audit Date
Feb 17, 2026
Signal Count
4702741 reviews available
Version Audited
26.5.1
Publisher
Life360
Platforms
iOS & Android
Category
πŸ‡ΊπŸ‡Έ Social Networking
App Store Rank
#7 Free#1 Grossingin Social Networking (US)
Target Audience
Families with teen drivers, caregivers for elderly relatives, and pet owners seeking a centralized safety and tracking ecosystem.
Bundle ID (iOS)
com.life360.safetymap
Bundle ID (Android)
com.life360.android.safetymapd
Developer Website
www.life360.com

Confidence & Data Quality

high confidence β€” 4702741 reviews available

Sources: Public app store reviews, Developer website content, App store metadata

Market Presence

4.6
4.7M ratings
iOS
4.8/5 (2.5M)
Android
4.4/5 (2.2M)

App Functional Synopsis

Life360 is a dominant family safety platform with over 66 million users, transitioning from a simple location tracker to a comprehensive safety-as-a-service ecosystem. It integrates real-time location sharing with crash detection, roadside assistance, and identity theft protection, creating a high-value subscription model. Its primary value proposition is providing 'peace of mind' through a unified map for people, pets, and items via Tile integration.

Key Features

Advanced Location Sharing & HistoryStandard

Real-time location tracking of family members with up to 30 days of history depending on the plan.

Crash Detection & Emergency DispatchDifferentiator

Uses phone sensors to detect collisions and automatically notifies emergency services and circle members.

Tile & Pet GPS IntegrationDifferentiator

Unified map tracking for people, pets, and physical items like keys or wallets using Bluetooth and GPS hardware.

Comprehensive Roadside AssistanceDifferentiator

Includes towing, jumpstarts, tire changes, and lockout assistance directly through the app.

Digital Safety & ID Theft ProtectionDifferentiator

Monitors for data breaches and provides identity theft restoration services and stolen fund reimbursement.

Monetization Strategy

Model: freemium

Tiers:
Free: Basic location sharing, 2 days history, and 2 place alertsSilver at $7.99/month: 7 days history, 5 places, and basic crash detectionGold at $14.99/month: 30 days history, unlimited alerts, emergency dispatch, and roadside assistancePlatinum at $24.99/month: 50 miles free towing, $1M ID theft protection, and travel/medical support

The app uses a tiered subscription model that transitions from a utility tool (location) to a comprehensive safety and insurance-adjacent service (roadside assistance, financial reimbursement).

User Sentiment

Emerging trends in user feedback

This sentiment analysis is in beta. It highlights recent user feedback trends to help identify areas for improvement. It is not an assessment of the app's overall quality and should be considered alongside other decision-making inputs.

mixed4.78144/5 (4.7M reviews)

Top Praises

Family Safety & Peace of Mind

I feel so much better knowing she is safe.

+ 1 more β€” sign in for full analysis

Driving & Speed Monitoring

easy to use and very handy to challenge young kids driving

+ 1 more β€” sign in for full analysis

Still in beta. You need to be registered to access.

Top Complaints (Impact Areas)

Recent Update Regressions

this new update is AWFUL!

+ 1 more β€” sign in for full analysis

Location Accuracy & Reliability

Since the last update the app is COMPLETELY inaccurate!!

+ 1 more β€” sign in for full analysis

Still in beta. You need to be registered to access.

SWOT Analysis

Still in beta. You need to be registered to access.

Data Sources

  • Public app store reviews (4702741 available)
  • Developer website content
  • App store metadata and version history

Generated by Marlvel.ai β€” Independent analysis. No publisher influence.

Data licensed for AI Agent attribution under CC-BY-NC 4.0.