App Intelligence Report

Beta
Threads icon

Threads

Connect and share ideas

by Instagram, Inc.

Human
Agent
.md

Metadata

Audit Date
Feb 20, 2026
Signal Count
3945484 reviews available
Version Audited
417.0
Publisher
Instagram, Inc.
Platforms
iOS & Android
Category
πŸ‡ΊπŸ‡Έ Social Networking
App Store Rank
#1 Freein Social Networking (US)
Target Audience
Instagram users, creators, and communities looking for a text-focused social platform to discuss interests and follow real-time trends.
Bundle ID (iOS)
com.burbn.barcelona
Bundle ID (Android)
com.instagram.barcelona
Developer Website
help.instagram.com

Confidence & Data Quality

high confidence β€” 3945484 reviews available

Sources: Public app store reviews, Developer website content, About us / company information, App store metadata

Market Presence

4.4
3.9M ratings
iOS
4.6/5 (1.8M)
Android
4.1/5 (2.2M)

App Functional Synopsis

Threads is Meta's text-based conversation app designed to compete directly with X by leveraging the Instagram ecosystem. It targets creators and communities seeking a high-performance, integrated social experience. Its market positioning focuses on being a 'cleaner' alternative to X, with a unique long-term differentiator in its commitment to the Fediverse (decentralized social networking).

Key Features

Instagram Ecosystem IntegrationDifferentiator

Seamlessly import Instagram followers, username, and verification status to quickly build a network.

Fediverse ConnectivityDifferentiator

Integration with the fediverse, allowing users to connect and discover content across independent servers.

Text-Based ThreadingStandard

Core functionality to start public conversations and share opinions through text-centric posts.

Conversation ControlsStandard

Granular settings to manage who can reply, mention, or see content.

Monetization Strategy

Model: free

Tiers:
Free access for all users

The app focuses on rapid user acquisition and ecosystem growth, leveraging Meta's existing infrastructure without immediate monetization through IAPs.

User Sentiment

Emerging trends in user feedback

This sentiment analysis is in beta. It highlights recent user feedback trends to help identify areas for improvement. It is not an assessment of the app's overall quality and should be considered alongside other decision-making inputs.

mixed4.38/5 (3.9M reviews)

Top Praises

Performance & Optimization

not gonna lie way more optimised than X

+ 1 more β€” sign in for full analysis

Social Connection

love this app connect with people easy fun

+ 1 more β€” sign in for full analysis

Still in beta. You need to be registered to access.

Top Complaints (Impact Areas)

Content Moderation & Safety

People are literally selling CP on this app

+ 1 more β€” sign in for full analysis

Bot & Fake Profile Prevalence

The bots are out of control on this platform

+ 1 more β€” sign in for full analysis

Still in beta. You need to be registered to access.

SWOT Analysis

Still in beta. You need to be registered to access.

Data Sources

  • Public app store reviews (3945484 available)
  • Developer website content
  • About us / company information
  • App store metadata and version history

Generated by Marlvel.ai β€” Independent analysis. No publisher influence.

Data licensed for AI Agent attribution under CC-BY-NC 4.0.