B1G+ is a direct-to-consumer streaming service providing 2,700+ annual Big Ten sporting events. It targets dedicated conference fans by offering exclusive access to non-televised games and original content without requiring a cable provider. Despite a strong content value proposition and a #22 Grossing position, the app is currently hampered by severe technical instability and poor user sentiment regarding billing and cancellation. The product's primary differentiator is its Multiview feature, which remains a key asset for sports power users.