Report updated Apr 12, 2026

NEO Basketball Association is an established sports app that is free with in-app purchases. With a 5.0/5 rating from 2 reviews, it shows polarized user reception.

What Is NEO Basketball Association?

NEO Basketball Association is a platform-specific tool for the Exposure Events ecosystem, providing essential tournament logistics like scheduling and live scoring. It primarily serves tournament directors and sports families. Its core market position is defined by its B2B white-label offering, allowing organizations to deploy their own branded versions of the app. However, the product is currently in a state of maintenance or neglect, with no updates since 2017, placing it at high risk of being outpaced by modern, data-driven competitors.

Current Momentum

v5.0.3 Β· 110mo ago

Zombie

NEO Basketball Association has not been updated since March 2017. The app is currently in a zombie state with no recent development activity.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Tourney Machine

By SportsEngine

Other Rivals

SportsEngine - Team management
TeamSnap
BallerTV

7-Day Rank Pulse πŸ‡ΊπŸ‡Έ

No ranking data

Main Category

SportsGrossing
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Recent User Mood πŸ‡ΊπŸ‡Έ

Gathering signals...

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Branded Organization AppDifferentiator

Custom-branded version of the tournament app for organizations.

Integrated Sponsor AdvertisingDifferentiator

Supports banner ad integration within the app to monetize events.

Event Management DashboardStandard

Real-time updates for schedules, pool standings, and brackets.

Who is it for & how much does it cost?

Target Audience

Tournament directors, league organizers, coaches, and sports families who require real-time scheduling and results management.

Pricing

Freemium
  • Free: Access to events via the main Exposure app
  • Branded App: One-time fee of $299 (for-profit) or $399 (non-profit)

The B2B2C model uses a free end-user app to drive platform adoption while monetizing event organizers through white-label setup fees.

Who Built It?

Sports

Enrichment in progress

Publisher profile available very soon

What other apps does Exposure Events make?

What do users think recently?

Gathering public signals...

Sentiment analysis will be available soon

What is the competitive landscape for NEO Basketball Association?

How's The Sports Market?

Market outlook for this category

Available very soon

Sports Market Trend

Sports market trend & dynamics

Available very soon

The rivals identified

The Nemesis

Head to Head

Tourney Machine holds a commanding lead in this rivalry due to its massive scale and frequent updates. While NEO Basketball Association serves a specific niche of the Exposure Events platform, it currently lacks the modern feature set and active development seen in the SportsEngine ecosystem.

What sets NEO Basketball Association apart

  • +

    Lower barrier to entry for small organizations seeking a dedicated branded presence

  • +

    Highly specialized workflow tailored specifically for the Exposure Events platform users

What's Tourney Machine's Edge

  • -

    Significantly higher update frequency and modern UI/UX maintenance

  • -

    Massive active user base providing a more reliable community-driven data set

Contenders

SportsEngine - Team management

SportsEngine - Team management

β˜…4.8 (207K)

SportsEngine, Inc.

The flagship app for the SportsEngine platform which many tournament directors use as a broader alternative to standalone tournament apps.

-

Centralized hub for all league and tournament activities across multiple sports

-

Direct messaging and team management features that go beyond simple event tracking

Peers

TeamSnap

TeamSnap

TeamSnap, Inc.

While primarily for team management, it is the most common app found on the phones of the same coaches and parents using NEO.

-

Industry-leading availability and RSVP tracking for individual teams

-

Stronger focus on internal team communication and payment collection

BallerTV

BallerTV

Baller, Inc.

Coexists at the same basketball tournaments, providing the live-streaming component that complements NEO's scoring data.

-

Focuses on video broadcast and scouting rather than logistics

-

Provides a platform for college recruiters to view the same athletes tracked in NEO

The outtake for NEO Basketball Association

SWOT Analysis

Core Strengths

  • White-label branded app capability for organizations
  • Integrated monetization via sponsor advertising
  • Specialized workflow for Exposure Events platform users

Critical Frictions

  • No app updates since March 2017 (Version 5.0.3)
  • Extremely low user feedback/rating volume (2 ratings)
  • Legacy UI/UX compared to modern competitors

Growth Levers

  • Expansion into multi-sport tournament management
  • Integration of player ID and age verification
  • Adding advanced statistical tracking (shot charts)

Market Threats

  • Tourney Machine's market dominance and frequent updates
  • Technical debt and potential OS incompatibility
  • High-tech newcomers like Swish offering superior analytics

What are the next best moves?

high

Initiate immediate technical audit and compatibility update.

The app has not been updated since March 2017 (v5.0.3), posing a critical risk of failure on modern iOS versions and signaling 'maintenance mode' to potential B2B clients.

medium

Develop a roadmap for advanced basketball analytics.

Competitor 'Swish by NBN23' is gaining ground with shot charts and heat maps, features currently missing from NEO's standard box score offering.

medium

Integrate player verification/ID features.

Direct competitor 'Zorts' uses player eligibility as a key differentiator to win high-stakes 'circuit' basketball events.

Feature Gaps vs Competitors

  • Player ID and age verification (available in Zorts)
  • Advanced statistical tracking/shot charts (available in Swish by NBN23)
  • Deep ecosystem integration for registration/background checks (available in Tourney Machine/SportsEngine)

Key Takeaways

NEO Basketball Association is a legacy asset that survives on its niche integration with the Exposure Events platform and its unique white-labeling model. However, the lack of updates since 2017 is a catastrophic weakness; unless the developer modernizes the UI and adds data-heavy features like player verification or shot charts, it will continue to lose market share to the SportsEngine ecosystem and high-tech newcomers.

Where Is It Heading?

Declining

Last updated March 2017 β€” indicates the app is in maintenance mode and at risk of technical obsolescence.

Only 2 ratings in 7 years β€” suggests very low active user engagement or a shift toward other platform tools.

Platform-level multi-sport expansion β€” suggests the parent company is active, even if this specific app is not.

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Cite this report

Marlvel.ai. β€œNEO Basketball Association Intelligence Report.” Updated Apr 12, 2026. https://marlvel.ai/intel-report/sports/neo-basketball-association

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