Report updated Apr 14, 2026

United Airlines is an established travel app that is free with in-app purchases. With a 4.8/5 rating from 8.8M reviews, it shows polarized user reception. Users particularly appreciate ease of use, though app stability and freezing remains a common concern.

What Is United Airlines?

United Airlines provides a comprehensive travel utility focused on end-to-end trip management for frequent flyers. It currently holds a strong market position (#10 in Travel) and differentiates itself through high-tech integrations like Starlink Wi-Fi, TSA wait time tracking, and Live Activities. Despite its feature-rich nature, the app is experiencing a declining sentiment trend due to critical stability issues during check-in and booking workflows.

Current Momentum

v4.2.72 · 1w ago

Active

United Airlines introduced real-time security wait times for 7 hubs in version 4.2.72. This update provides actionable travel planning data for passengers.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

F

Fly Delta

By Delta Air Lines

Other Rivals

American Airlines

7-Day Rank Pulse 🇺🇸

#9
5

Main Category

TravelFree
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Recent User Mood 🇺🇸

Mixed
Mixed
Ease of Use
App Stability and Freezing

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Starlink Inflight Wi-FiDifferentiator

High-speed inflight internet connectivity, free for MileagePlus members on select flights

Live Activities & NotificationsDifferentiator

Real-time flight updates and boarding progression delivered to lock screen

TSA Wait Time TrackerDifferentiator

Real-time security checkpoint wait time monitoring at major hubs

Integrated Terminal GuideStandard

Interactive airport maps and terminal navigation

Who is it for & how much does it cost?

Target Audience

Frequent flyers and travelers who value end-to-end trip management, real-time status updates, and seamless airport navigation.

Pricing

Freemium
  • Free app usage for all travelers
  • MileagePlus membership for premium perks (e.g., Starlink Wi-Fi)

The app serves as a free utility to drive loyalty and operational efficiency, with monetization occurring through the broader airline ecosystem (tickets, upgrades, and MileagePlus engagement).

Who Built It?

Travel

What other apps does United Airlines make?

CCS+

CCS+

Business

My Aviate

My Aviate

Business

United Connections 2026

United Connections 2026

Business

United DTSC

United DTSC

Business

What do users think recently?

High confidence · 8.8M reviews analyzed

What is the recent mood?

Mixed
Mixed

Recent user voice shows a mixed sentiment. Users appreciate ease of use and travel convenience, but report app stability and freezing and check-in and booking errors.

What Users Love

Ease of Use

Very easy check-in process

The App is so easy and intuitive

Travel Convenience

It puts me in full control of my entire journey

love all the notifications on my travels

What Frustrates Users

App Stability and Freezing

The app keeps freezing

Constantly freeze when trying to checkin

Check-in and Booking Errors

does not support credit cards with booking addresses outside the US and Canada

doesn’t let me book my kids with Miles

What is the competitive landscape for United Airlines?

How's The Travel Market?

How does it evolve in the Travel market?

United Airlines is climbing the charts.

ChartRankChange
Free#91
Free#924
No rank history available for this chart.

The rivals identified

The Nemesis

F

Fly Delta

Delta Air Lines, Inc.

Delta is United's most direct digital rival, consistently competing for the premium and business traveler segment with a high-utility app that mirrors United's feature set.

Head to Head

While United leads in cutting-edge technical integrations like Starlink and TSA tracking, Delta maintains the edge in core app reliability and user satisfaction. United's declining sentiment trend suggests a need to prioritize stability to match Delta's polished experience.

What sets United Airlines apart

  • +

    Integration of high-speed Starlink Wi-Fi on select flights provides a superior connectivity value proposition

  • +

    Native TSA security wait time tracking for major hubs offers better end-to-end trip planning than Delta's current implementation

What's Fly Delta's Edge

  • -

    Stronger overall user sentiment and higher app stability ratings compared to United's mixed reviews

  • -

    More intuitive navigation for managing complex multi-city itineraries and upgrades

Contenders

-

Integrated chat feature for real-time customer support during travel disruptions

-

Simplified award booking interface for AAdvantage members

The outtake for United Airlines

SWOT Analysis

Core Strengths

  • Starlink high-speed Wi-Fi integration
  • Real-time TSA wait time tracking
  • Native Live Activities for lock-screen updates
  • Massive user base and rating volume

Critical Frictions

  • Frequent app freezing during check-in
  • Lack of support for international billing addresses
  • Confusing baggage fee UX
  • Errors in award booking for families

Growth Levers

  • Capture international market by fixing payment restrictions
  • Improve UX for baggage management to reduce support costs
  • Develop a 'Today Mode' equivalent to match Delta's journey-stage UI

Market Threats

  • Delta's superior app stability and reliability
  • Breeze Airways' modern, frictionless UI
  • Declining sentiment trend impacting App Store visibility

What are the next best moves?

high

Resolve app freezing during check-in workflow

This is the #1 complaint theme and a critical failure point that occurs when users need the app most (at the airport).

high

Enable international billing address support for credit cards

Current restriction to US/Canada addresses is a direct revenue blocker for international travelers.

medium

Redesign the checked bag fee interface

Users report confusion and double-charging, which increases friction and negative sentiment during the travel prep stage.

Feature Gaps vs Competitors

  • Dynamic 'Today' mode for journey-stage UI (available in Fly Delta)
  • Integrated real-time customer support chat (available in American Airlines)
  • Flight Pass subscription management (available in Alaska Airlines)

Key Takeaways

United leads the market in technical innovation (Starlink, TSA tracking), but is currently undermined by core stability issues. If I were the PM, I would halt new feature development to fix the check-in freezing and international payment gaps, as these critical failures are driving a declining sentiment trend that threatens their #10 category ranking.

Where Is It Heading?

Declining

Mixed mood with high-frequency freezing complaints during check-in — critical reliability risk.

v4.2.72 added TSA wait time tracking for 7 hubs — active investment in high-utility differentiators.

Overall US rank dropped (↓4) to #92 — potential signal of declining user retention or acquisition efficiency.

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No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community.

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What's new in this report

United Airlines has aggressively introduced high-tech competitive differentiators but is suffering from a declining sentiment trend driven by core stability and workflow failures.

declined

Emergence of Critical Stability Complaints

improved

Repositioning of Key Features

shifted

Transition to Freemium Model

added

New SWOT Analysis Data

Cite this report

Marlvel.ai. “United Airlines Intelligence Report.” Updated Apr 14, 2026. https://marlvel.ai/intel-report/travel/com-united-unitedcustomerfacingiphone

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0